👋🏾 Hey reader! Why Your Sales Content Isn’t Selling was originally sent as an email to my newsletter, Sell Out Loud. Please note that some links and info may be out of date. If you love what you read below and want more like it – sign up for my list here so you can stay up to date on the latest and greatest. See you there!

If you’ve been showing up consistently, sending emails, CTA-ing your offer — and still not making sales  – there’s the gap you need to close.

Here’s what I see a lot:

• You’re talking about your offer consistently.
• You’re covering the right topics.
• A pitch is being included.
• The link to get started is accessible.

On the surface, everything is there. So what more does your sales content need to sell?

It’s not about what you’re saying, but how you’re saying it.

A CTA Doesn’t Make it Sell

Have you ever noticed two people talking about the same topic, but one is compelling & persuasive AF while the other could put you to sleep?

As a sales copywriter, I have reviewed so many emails. I’m constantly seeing ones that are:

• Storytelling with a CTA to buy
• Value info dump with a CTA to apply
• Random life update with a CTA to book a call

Just because you have a call-to-action in your sales content doesn’t mean you SOLD your offer.

Sales Content Shares a Transformation

To really sell, your sales content should show a clear transformation. Next time you go to create, I want you to try and write something like this:

• A before-and-after transformation.
• Your ideal clients’ common pain point and how they can move to desire.
• A problem and how they moved to a solution.
• How they went from a limiting belief to a new belief.

This is selling because you’re showing where they are now, where they want to be, and how you can help them get there.

This is something I’ll help you spot and fix within your first WEEK of signing up for The Now Factor. As part of your onboarding, I’ll ask you to submit emails for review, and I’ll give you targeted feedback to take with you before you sit down to write your next batch of sales content & emails.

You’ll feel the difference as you write – that you’re hitting your point home, you’re being more persuasive & compelling, the value of your offer is shining, and the sales are going to come in to match.

If you’re ready to upgrade how you communicate and sell – so you’re not just writing content with CTAs – but writing high-converting, persuasive sales copy that gets people fired up and reaching out to work with you, enroll today, I’d love to support you!