- Other than saying "two spots left this month" or "price going up soon" - you're not sure how to build urgency + actually get people to MOVE on your offer
- You're sending emails to your list - but instead of just friendly replies, you wish your emails would generate interest and inquiries
- You run out of steam trying to show up & sell the same offer for weeks at a time...you're not sure what else they need to hear to feel ready to reach out
- Many of your sales require you to show up on a call or in the DMs and push it over the line - you’d love to get to a point where someone could just read an email from you, go to the sales page, and buy / apply
- You're tired of launches being the only way to bring revenue - you want to take the pressure off & be able to build interest & bring sales any day, any time
- You feel like you're on the content treadmill of giving value + hoping sales come in - you're ready to feel like you're driving desire and move people towards a YES with every single thing you post
Right now, you've got the great offer & results to match. But it still feels slow to turn your existing audience into paying clients.
You’re doing a great job of building interest. But now, you need to build buyers.
You're ready for your messaging and marketing to do more heavy-lifting for your sales: with messaging that builds desire and urgency, emails that help people decide and buy, and the confidence that you know how to collapse the time it takes people to say yes.
- Know how to talk about your offer in a way that has your perfect-fit clients seeing your offer as a MUST-have, not a maybe
- Turn your email list into your #1 sales channel - and send consistent emails that give your subscribers the lightbulb moment of “wow YES - I need this and I want to start now”
- Carve out your bold POVs and selling angles that get you seen, build your expert reputation, and get you paid - because now you're the clear choice
- Take the pressure off of your sales calls, launches, and DM convos - because your sales assets + emails get people pre-sold and READY to buy
- Stop waiting for your next launch to sell and know how to drum up demand any time you show up
- Have total sales confidence in knowing your message hits every time - with content + emails that grab attention, build desire, and move people to buy
You're ready to...
Turn email into your #1 sales channel & sign clients any week, not just launch week
...whether you're selling Done-For-You services, Done-With-You packages, Retainer offers, 1:1 coaching, One-time Audits or Intensives, VIP Days, Agency services, or more....
I sent you my 5 emails for copy reviews, you gave me feedback for how to structure it. I tweaked it before sending and I saw that they clicked on my email and then booked a call. So cool! I've been sending emails for 2 weeks.
AND that email got double the clicks of my normal too!
Client AR - money coach
signed a $4k 1:1 client within 17 days of joining
Another sales call booked! The consistency with my content really has me on a roll. 4 sales calls booked in 7 days. I think the consistency that the program supports with has been key! The program curriculum is really robust. I’m not able to attend that many calls but still seeing ROI!
client S - career coach
4 sales calls booked in 7 days for 1:1 coaching
Module 1 and 2 helped me feel SO much more clear on my offer and I’m impressed/surprised/relieved by how easeful my sales page and other content is feeling as a result.
The messaging angle Samantha suggested really helped tie together my process/approach and the tangible outcome I can promise to clients.
Client R - Mixed race belonging coach
2 new 1:1 inquries with her new messaging
I had this lead come in via referral who I got to show my new website and take her through my official inquiry process. It was a smooth experience on her end and she really loved the messaging I had on my website. It was one of the easiest sales calls I ever had! She was pretty sold before we even met face to face.
Client A - Podcast manager
signed 2 DFY clients in two weeks for premium retainer
Tamu thomas - author, coach
new $10k 1:1 client after one "now factor" email
ashley tindall - systems expert & Fairy God-Muva
"skip the call" for her $4k dfy service
After doing messaging work with Samantha, I made a change to my application process so that people could skip the sales call.
I had a dream client apply yesterday and they noted that based on everything on my site, they didn't need a call and to send them the proposal. Almost every lead who has inquired since has restated my messaging back to me. It's working honeyyyy!
Working with Samantha is one of the best investments you'll make in your business.
Samantha helped me with bold messaging for two particular offers. Her copy attracted two premium clients, and compelled one to drop 10k like it was hot. I've made a 2x return on my investment with her - and counting. Run - do not walk!
You'll take offer you already have - and make sure it’s packaged & positioned as a must-have. We’ll clarify your messaging, pull out your unique selling angles, use my Instant Appeal™ framework to get you talking about your offer in a way that makes even just one piece feels like worth the investment alone.
Module 1: Package & Position Your Offer as a Must-Have
Here's how we'll take your marketing from "maybe later" to "when can we start" vibes
You'll develop the specific perspectives, bold takes, and ownable ideas that grab attention, build your reputation, and position you as the clear choice they want to work with. You’ll also brainstorm a bank of ideas you can pull from to consistently show up and sell.
Module 2: Carve Out Your Unique Authority Angles & Selling Points
You’ll learn key concepts around how to be persuasive when you sell, including concepts like: how to build desire, how to build urgency, how to (ethically) handle an objection, how to increase certainty, and more. These will supercharge your writing so you’re always getting your point across in a way that sells.
Module 3: Sales Psych & Persuasive Copy Techniques
You’ll build the suite of sales assets that can take a curious follower to a paying client anytime - including your opt-in page, freebie, Sellcome Sequence™, and sales page. These build-once & sell-on-repeat assets build desire & urgency on autopilot - so we cut the time it takes for someone can come into your world and feel ready to buy in half.
Module 4: Build Your Buy-Now Funnel
You’ll learn how to write emails that don’t just inform or entertain - but that move people to decide and BUY. You'll leverage the 90 Day Email Planner that helps you plan a full business quarter worth of strategic evergreen emails or all your launch emails in under 1 hour. You'll also learn to sell on demand with socials - with my 30 Day Conversion Cycle.
Module 5: Send Weekly Emails That Sell On Demand
That's why inside The Now Factor, we do the deep messaging work (that many programs skip over) that builds desire, certainty, and urgency into every word you write - so that you stop hoping a sale will happen and create the conditions for one every time you show up.
You'll start leveraging your email list as your #1 sales channel - because it's the best place to take up space, talk about your offer, and build desire & urgency to buy.
It's how many clients have been able to make a shift in their sales messaging, send an email, and see a new high-ticket client come in that same week.
The work you do here is rooted in timeless principles that won't feel outdated or irrelevant 6 months from now. It will help you generate more sales now and set you up for sales success for years to come.
What makes The Now Factor Different (& Your Next Best Investment)
"This is an incredible program. Easily the best one I've ever invested in."
“I think the reason that I am loving this program SO MUCH is because everything is so incredibly actionable. From day one I have been able to actually go DO things in my business.
I’m not waiting a month to learn a bunch of random theory before I can start seeing it play out with my offers. And honestly I think that’s really rare to find in a program. Like, everything in here (the workbooks, the videos, the resources, your feedback) all of it is just so easy to like - okay now I go do this and I feel really confident about it. - Nicole, Sales Coach
Say goodbye to waiting until your launch or referral for that next client to come through. You'll learn how to sharpen your sales copy & messaging so you can see higher & steadier sales across the year - on evergreen, between launches, and during your launches too.
The Now Factor shows you how to sell your offer in a way that someone can see it, love it, and buy it right then and there - any any price point.
You'll be supported at every step with...
🧨CONVERT MORE IN 30 DAYS ONBOARDING: WELCOME AUDIT
You’ll be welcomed with a personalized sales audit that aims to spot your top gaps right away & close them so you can fast track your ROI in the first 30 days of the program.
🧨UNLIMITED COPY REVIEWS
Get line-by-line, sales-boosting feedback on your key sales assets (like sales pages, opt in pages, etc) & emails and more every week for the next 6 months. Copy reviews are on a queue system - as soon as you receive feedback, you can submit your next piece for review!
🧨2X A MONTH GROUP CALLS & GROUP CIRCLE COMMUNITY
Where we'll brainstorm sales content & do hot seat Q&A's – so we keep your audience hot & sales moving week after week. We'll talk about what you're selling right now and how we can dial up the heat & bring in more sales. You can also dive into the Circle Community between calls for questions, feedback, and support.
🧨SALES-PSYCH COPY FRAMEWORKS & TEMPLATES
Say buh-bye to blank page syndrome or feeling like your copy isn't hitting the mark. You'll be able to use these frameworks & templates quickly & easily write high-converting sales pages & emails for your offer.
🧨POP UP BONUS TRAININGS & SALES SPRINTS AS WE GO
So you keep building your sales skills, confidence, and results every single month.
- Is selling an always-on high-ticket offer (e.g. like DFY service, 1:1 coaching, DWY packages, retainer services, VIP days, etc.) - and you only need a handful of sales each month to stay booked & stabilize your revenue
- You already have a warm audience to sell to (This is not a grow-your-audience program, this is a convert-your-audience program). Now you're ready see more of your followers go from passive interest to paying clients
- Wants to be able to quickly & consistently write high-converting copy & emails for your business - so you can put out marketing that grabs attention & sells
- Are done relying on wishy-washy "I have 2 spots left this month" and "join before the bonus ends" messaging — and know how to inspire and move people to buy
You're ready to join us if you're an Expert Coach, Consultant, or Service Provider that...
Hey heyyy — I’m Samantha Hoilett, Sales Messaging Strategist & Launch Copywriter. I've been the go-to copy expert for hundreds of online coaches and service providers since 2018, the lead copy expert for multiple six-figure launches, and have been a trusted co-coach across four different industry-leading marketing programs.
I know you're already good at writing copy and connecting with your audience. The next step is knowing what's slowing your audience from buying. And that's the skill I've spent the last 8 years refining - across different audiences, offers, and price points.
Always-on offers have always been the bedrock of my sales. You can trust everything I teach is based in proven sales psych principles AND my personal experience implementing this for my clients and in my own business.
If you’re ready to see more of your audience make the leap from watching to buying - let’s work together to close the gap between “love your stuff” and “sign me up”.
Can’t wait to welcome you inside!
Samantha
Learn from a fellow biz owner who built their business to six-figures selling always-on offers.
I decided today to check my sales page analytics, and I am seeing a CRAZY increase in traffic since I joined the program! Increase of 667% in site sessions. 417% increase in unique visitors. Direct traffic up 18%. And organic Instagram traffic up 18% (I've been repurposing my emails to instagram.) Just really exciting numbers to see!!
Client N - Sales Coach
400% increase in sales page visits
If you have an offer you want to launch or book out, this is your first stop. I could not have made a better investment in my business. Samantha sees the hidden angles even when you can't - and gives great ideas for how to make your messaging even better. I literally LOVE my offer again and feel so much more confident on who it's for + the value (without making people feel like YAWN we've heard this all before).
jenny roth - copywriter
sell your offer without the *yawn*
ok so a little (but really big for me) win is that the very first Sam-reviewed spark post went out and…what just happened?? It got me 11 sign ups to my new email list that I just started! Thank you! And I really appreciate learning from you!
client s - DEI CONSULTANT
11 new email sign ups from one linkedin post
I wrote the first few emails after updating my 1:1 offer and submitted them for a copy review. I made the changes Sam suggested & booked a sales call from the first email that went out.
client aN - money coach
$7k 1:1 client after one "Now factor" email
The “deciding” factor…Your FAQs
Here's a question first: what are you launching? If it's always-on offers like 1:1 coaching or consulting spots, done-for-you services, done-with you packages, VIP days, intensives, or retainers — you may not need a launch at all. You need to build urgency + sell on demand so you can sign new clients on a rolling basis - and that's exactly what this program is for.
RE: Group Programs / Courses: If you're happily launching your signature program 2-4x a year and that's working, this isn't going to replace that. This program does not turn launch offers evergreen. However - you could use this program to generate revenue between launches to de-risk your launches. (e.g. selling other offers like 1:1 consulting, intensives, DWY offer). If you have Qs about this - DM me, I'd be happy to chat and clarify anything!
Everything you learn works across all niches & offer types - because the teachings in here are based in sales psychology & proven conversion principles - and not on passing trends, shallow hype, or overpromising. Clients who have seen results have been in niches ranging from therapy, career, health & wellness, EDI consulting, dog behavior, systems & operations, money coaching, and more - and have helped sell 1:1 coaching, group programs, DWY & DFY packages and services, and more. If you're not sure - reach out and I can confirm!
The calls are 2X a month, on Mondays at 10:00AM EST / 3:00PM UK. Even if you can't attend the calls - you'll feel supported through the Circle Community where you can drop Qs and Copy Reviews - where I'll review your sales copy + assets!
This program is not well suited for those who sell physical products or don't own original IP for their offers.
Slide into my DMs at @samanthahoilett.writes on Instagram and I'd be happy to answer any Qs you have there!
In my work - I stand for honest sales strategies and people-first marketing. I firmly believe in the power and intrinsic value of diverse voices, perspectives, and experiences.
This business proudly serves clients from a diverse range of backgrounds, including people of different ethnicities, religions, sexual orientations, genders, abilities, and socioeconomic statuses. I stand for Black Lives Matter, LGBTQ+ equality and trans lives, environmental justice, neurodiversity, mental health, immigrants and refugees, and a free Palestine. I also make annual donations to organizations aligned with these causes, as part of how I put these values into practice.
I am committed to creating a welcoming, inclusive space where anyone can feel valued, respected, celebrated, and empowered to boldly be their whole selves. If this resonates, welcome 💜.
values + ethics statement
