- You're showing up consistently, but you're not confident you're moving people closer to a yes
- Your ideal clients are watching, engaging, and liking your content — but still not buying
- Somewhere between your brain and the page...your words just don't sell the way you want them to
- You know you're great on a call....but find it hard to get people TO the call
- You know people need what you offer — but it's hard to find the words that answer "why now"
When there’s no discount, no bonus, and no deadline - does your offer kinda just...sit there?
When your messaging builds real demand + internal urgency, you'll be able instantly resonate with the right people, build real desire & demand, and bring in new clients - any day, any time.
And once your messaging is doing the heavy lifting...
- You'll be able to grab attention and drum up demand any day, any time
- Your content + emails actually pull their weight to build interest and bring sales
- Your DMs suddenly go quiet....because people go right to the sales page & buy instead
- Your launches feel way less stressful because you're bringing in sales between launches too
- You'll feel like every offer in your suite is bringing in revenue & supporting your goals
I sent you my 5 emails for copy reviews, you gave me feedback for how to structure it. I tweaked it before sending and I saw that they clicked on my email and then booked a call. So cool! I've been sending emails for 2 weeks.
AND that email got double the clicks of my normal too!
Client A - money coach
signed a $4k 1:1 client after two copy reviews
Another sales call booked! The consistency with my content really has me on a roll. 4 sales calls booked in 7 days. I think the consistency that the program supports with has been key! The program curriculum is really robust. I’m not able to attend that many calls but still seeing ROI!
client S - career coach
4 sales calls booked in 7 days for 1:1 coaching
Module 1 and 2 helped me feel SO much more clear on my offer and I’m impressed/surprised/relieved by how easeful my sales page and other content is feeling as a result.
The messaging angle Samantha suggested really helped tie together my process/approach and the tangible outcome I can promise to clients.
Client R - Mixed race belonging coach
2 new 1:1 inquries from refreshed messaging
I had this lead come in via referral who I got to show my new website and take her through my official inquiry process. It was a smooth experience on her end and she really loved the messaging I had on my website. It was one of the easiest sales calls I ever had! She was pretty sold before we even met face to face.
Client A - Podcast manager
"easiest sales call ever" for $2k DFY service
ready to create these wins for yourself?
Tamu thomas - author, coach
new $10k 1:1 client after one "sam" style email
ashley tindall - systems expert & Fairy God-Muva
"skip the call" for her $4k dfy service
After doing messaging work with Samantha, I made a change to my application process so that people could skip the sales call.
I had a dream client apply yesterday and they noted that based on everything on my site, they didn't need a call and to send them the proposal. Almost every lead who has inquired since has restated my messaging back to me. It's working honeyyyy!
Working with Samantha is one of the best investments you'll make in your business.
Samantha helped me with bold messaging for two particular offers. Her copy attracted two premium clients, and compelled one to drop 10k like it was hot. I've made a 2x return on my investment with her - and counting. Run - do not walk!
urgency on evergreen
the 6 month group program that builds desire + urgency into your offers + messaging - so you can bring more sales now, not someday
introducing...
Urgency on Evergreen shows you how to build a steady sales system that keeps your offers relevant, top of mind, and easy to say yes to all year
inside the sharpen your sales curriculum
long-form sales page
We'll start by auditing your signature offer and make sure it's packaged and positioned as a must-have. You'll know how to ensure every feature, deliverable, and support you provide shines & supports your sales. We'll also ensure it's easy to buy from you & your offer suite isn't confusing or blocking your sales.
Module 2: build your angle bank of high-converting sales messaging & content ideas
Never wonder what to say next to sell your offer. You'll be guided through how to craft clear, compelling, and unique-to-you messaging angles that you can pull from to refresh your sales page, sharpen your sales emails, create content hooks, and more. This training alone will improve how you communicate & build desire anywhere you show up & talk about your offer.
Module 1: genius offer & sales process audit
Module 4: sales copy trainings & toolkit to make writing faster & easier
You'll learn my Sell Anytime Copy Framework that helps you write high-converting copy quickly and effectively. You'll also find trainings & toolkits to speed up your writing of essential sales assets like: your sales pages, emails, freebie opt-in page, IG carousels, and more. Get ready to sound like you, and sell like a copywriter.
When you join, you'll get instant access to a portal of lessons including...
Module 5: Evergreen sales strategies to stay visible & bring in sales
No more feeling like evergreen is "showing up & hoping for the best". You'll learn the 30 Day Evergreen Conversion Cycle which guides your front-facing content to build trust, desire, and bring sales. You'll also leverage the 90 Day Email Planner that helps you plan a full business quarter worth of emails in under 1 hour - so you have repeatable, low-lift system to stay visible and convert on repeat.
Module 3: how to write persuasive emails & content that sells on demand
You already know the basics of what content needs to be created. This module teaches you HOW to write so that you're as persuasive & compelling as possible. You'll learn key concepts like: how to build desire, how to boost certainty, how to build urgency, how to sell your concepts, how to sell your offer value, how to (ethically) address objections & more - so people feel the pull to buy now, not someday.
here's how you'll be supported
WEEKLY COPY REVIEWS
Get specific & sales-boosting feedback on your sales pages, emails, captions every week for the next 6 months.
2X A MONTH group CALLS
Where we'll brainstorm sales content & do hot seat Q&A's – so we keep your audience hot & sales moving week after week.
SALES-PSYCH COPY FRAMEWORKS & TEMPLATES
Say buh-bye to starting from scratch. You'll be able to quickly & easily write high-converting copy for your offer.
pop up BONUS TRAININGS & SALES SPRINTS AS WE GO
So you keep building your sales skills, confidence, and results every single month.
convert more in
30 days onboarding
a personalized welcome audit that aims to fast-track your ROI in the first 30 days of the program
circle community & support
where you can ask questions between calls, share wins, and get support - even if you can't attend the calls
you'll get access to all curriculum, strategy, and support for 6 full months.
there's no better time to join if...
- Is selling a signature evergreen offer (e.g. DFY service, course, 1:1 coaching, intensives, program, etc.)
- Is already consistently showing up - and now you're ready to go deeper and learn how to boldly communicate, position, and sell the value of your offer
- Already brings in clients & sales - but are ready for sales to come faster, easier, and with less objections
- Want to be able to quickly & confidently write high-converting copy for their business - so they can bang out high-quality sales emails & content that grab attention & sell
- Are done relying on wishy-washy "I have 2 spots left this month" messaging — and want to build real urgency any day, so you bring more new clients, cold leads & "outta nowhere" sales
Meet your evergreen sales messaging & copy Expert
Hey heyyy — I’m Samantha Hoilett, Sales Messaging Strategist & Launch Copywriter.
Since 2019, I’ve written and consulted on countless five- and six-figure launches - helping my clients fill their programs, courses, and services with sharper messaging and high-converting copy.
But here’s the twist 👀 — even though I’m a launch copywriter, my own sales have never depended on launching.
I’ve built my business almost entirely on evergreen sales — through ongoing retainers, one-off copy projects, and “book any time” consulting. Which meant I had to learn how to bring in consistent clients and sales — without relying on deadlines, discounts, or bonuses. And it worked. 💥
In the last 12 months, I’ve brought in over $100K in sales using the same evergreen selling strategies I teach inside this program.
I can't wait to dial your sales copy up to 11 so you can bring in sales and day - any time - whether that's on evergreen, between launches, or for your next launch.
See you inside!
Samantha
Now - that reworked strategy call has evolved into a full blown messaging framework that has earned dozens of my clients amazing results - everything from booked out services, sparking more sales conversations, and enjoying wildly profitable launches.
Not to mention - I got so much JOY from offering a safe & no-judgment space for them to bounce ideas around and create exciting eureka moments around their messaging.
Although my intensive calls gave clients instant clarity - I couldn’t help but think how much progress we could make if they could continue to check-in and receive ongoing messaging support…and so I created ANGLES!
I'm so looking forward to supporting you on your own messaging journey so you can leverage simple messaging that earns you more sign ups and sales.
quiz me with your Qs
Q: What if I primarily sell with launching? Can I join too?
PLEASE DO! The strategies you'll learn inside will help you sell sharper so you build more desire & urgency during your launch - and you'll love knowing how to boldly sell your offer between your launches too!
Q: When are the calls?
The calls are 2X a month, on Mondays at 10:00AM EST / 3:00PM UK. Even if you can't attend the calls - you'll feel supported through the Circle Community where you can drop Qs and Copy Reviews - where I'll review your sales copy + assets!
Q: I've taken so many content / copy programs - how is this different?
So many programs focus on "what" to say - this program focuses on HOW to say it. You'll learn frameworks that help you be more persuasive, compelling, and build natural urgency as you sell. You'll learn how to build real demand, urgency, certainty, and sell in a way that leaves them fired up and ready to BUY your offer.
Q: What if I sell physical products / I don't own the IP (e.g. MLMs / Master Resell Rights etc.)?
This program is not well suited for those who sell physical products or don't own original IP for their offers.
Q: I've got other Qs - help!
Slide into my DMs at @samanthahoilett.writes on Instagram and I'd be happy to answer any Qs you have there!
In my work - I stand for honest sales strategies and people-first marketing. I firmly believe in the power and intrinsic value of diverse voices, perspectives, and experiences.
This business proudly serves clients from a diverse range of backgrounds, including people of different ethnicities, religions, sexual orientations, genders, abilities, and socioeconomic statuses. I stand for Black Lives Matter, LGBTQ+ equality and trans lives, environmental justice, neurodiversity, mental health, immigrants and refugees, and a free Palestine. I also make annual donations to organizations aligned with these causes, as part of how I put these values into practice.
I am committed to creating a welcoming, inclusive space where anyone can feel valued, respected, celebrated, and empowered to boldly be their whole selves. If this resonates, welcome 💜.
values + ethics statement
