your next client is already in your audience. they'll buy when you sharpen the way you sell.
- you're showing up & giving "value" but not seeing sign ups and sales
- you know saying "2 spots left" & "price going up" isn't doing it to grab attention
- you're launches make-or-break your revenue & you want to see steady sales
- you feel like you're boring your audience & unsure what needs to shift so they finally BUY
when you sharpen the way you sell - people stop lurking & start leaping into your offers.
- cold leads & long-time lurkers reaching out feeling ready to buy
- more consistent sales for your evergreen offers
- selling feels lighter & easier (and actually brings interest, clicks, and sales)
- bigger launches that bring in people beyond your "loyal fans"
- people skipping the sales call & asking for the link to buy
- guest expert opportunities coming to you
ready to create these wins for yourself?
urgency on evergreen
the 6 month group program that teaches bold messaging, high-converting copy,
and offer strategies to bring in more sign ups & sales
introducing...
inside the sharpen your sales curriculum
long-form sales page
Start by auditing your signature offer & ensure it's ready for evergreen sales. We'll also ensure it's easy to buy from you & your offer suite isn't blocking your sales.
build your high-converting content topic library
Learn how to craft clear, high-converting messaging that's ready to sell - and build your sales topic library so you never run out of ideas to sell your offer
exclusive copy concepts & strategies for increasing sales
genius offer & sales process audit
Learn key concepts like: how to build desire, how to boost certainty, how to build urgency, how to sell your concepts, how to sell your offer value, how to (ethically) address objections & more - so people feel confident saying yes - any day, any time
sales copy trainings & toolkit to make writing faster & easier
Write high-converting copy fast with trainings & toolkits on essential sales assets like: your sales pages, emails, freebie opt-in page, and more
When you join, you'll get instant access to a portal of lessons including...
evergreen strategies to stay visible & bring in sales
You'll learn strategies that keep you visible to dream clients, freebie strategies, ways to grow your email list, and make showing up & selling consistently feel low-lift
here's how you'll be supported
WEEKLY COPY REVIEWS
Get specific & sales-boosting feedback on your sales pages, emails, captions every week for the next 6 months.
2X A MONTH group CALLS
Where we'll brainstorm sales content & do hot seat Q&A's – so we keep your audience hot & sales moving week after week.
SALES-PSYCH COPY FRAMEWORKS & TEMPLATES
Say buh-bye to starting from scratch. You'll be able to quickly & easily write high-converting copy for your offer.
pop up BONUS TRAININGS & SALES SPRINTS AS WE GO
So you keep building your sales skills, confidence, and results every single month.
convert more in
30 days onboarding
a personalized welcome audit that aims to fast-track your ROI in the first 30 days of the program
circle community & support
where you can ask questions between calls, share wins, and get support - even if you can't attend the calls
you'll get access to all curriculum, strategy, and support for 6 full months.
there's no better time to join if...
- Is selling a signature evergreen offer (e.g. DFY service, course, 1:1 coaching, membership, program, etc.)
- Is already consistently showing up - and now you're ready to go deeper and learn how to boldly communicate, position, and sell the value of your offer
- Already brings in clients & sales - but are ready for sales to come faster, easier, and with less objections
- Want to be able to quickly & confidently write high-converting copy for their business - so they can bang out high-quality sales emails & content that grab attention & sell
- Are done relying on wishy-washy "I have limited spots this month" messaging — and want to build real urgency any day, so you bring more new clients, cold leads & "outta nowhere" sales
no more searching for the “perfect strategy.” when your messaging is sharp & your copy converts, any strategy will work.
Meet your evergreen sales messaging & copy Expert
Hey heyyy — I’m Samantha Hoilett, Sales Messaging Strategist & Launch Copywriter.
Since 2019, I’ve written and consulted on countless five- and six-figure launches - helping my clients fill their programs, courses, and services with sharper messaging and high-converting copy.
But here’s the twist 👀 — even though I’m a launch copywriter, my own sales have never depended on launching.
I’ve built my business almost entirely on evergreen sales — through ongoing retainers, one-off copy projects, and “book any time” consulting. Which meant I had to learn how to bring in clients and sales any day, any time — without relying on deadlines, discounts, or bonuses. And it worked. 💥
In the last 12 months alone, I’ve brought in over $100K in sales using the same evergreen selling strategies I teach inside this program.
I can't wait to show you how you how to sharpen the way you sell - so you can bring in sales and day - any time - whether that's on evergreen, between launches, or for your next launch.
I can’t wait to support you inside,
Samantha
Now - that reworked strategy call has evolved into a full blown messaging framework that has earned dozens of my clients amazing results - everything from booked out services, sparking more sales conversations, and enjoying wildly profitable launches.
Not to mention - I got so much JOY from offering a safe & no-judgment space for them to bounce ideas around and create exciting eureka moments around their messaging.
Although my intensive calls gave clients instant clarity - I couldn’t help but think how much progress we could make if they could continue to check-in and receive ongoing messaging support…and so I created ANGLES!
I'm so looking forward to supporting you on your own messaging journey so you can leverage simple messaging that earns you more sign ups and sales.
quiz me with your Qs
Q: What if I primarily sell with launching? Can I join too?
PLEASE DO! The strategies you'll learn inside will help you sell sharper so you build more desire & urgency during your launch - and you'll love knowing how to boldly sell your offer between your launches too!
Q: When are the calls?
The calls are Wednesdays at 4PM UK time. First call will be Nov 5th, then Nov 19, then Dec 3 then Dec 17. In January I’m planning on polling the group to reassess the best time for everyone!
Q: With all the holidays coming up...I'm worried I won't make the most of it.
We'll take breaks for major holidays - one week for Thanksgiving and two weeks at the end of the year (Christmas/New Year). Any time the program is “out of office” is automatically added to your access, so you can rest knowing you’re not missing out on any time in the program when you tap out for the holidays.
Q: Are you teaching things like ads / automations / funnels / what platforms to market on, etc.?
Nope! This program is first and foremost a sales copy program. We'll look at the words you use to powerfully communicate, position, and SELL the value of your offer - which will make your ads + funnels, etc. convert even better.
Q: I've taken so many content / copy programs - how is this different?
You'll get in-depth copy feedback that both shows you what to change and WHY - so you can take your learnings with you into every piece of copy you write. You'll learn how to build real desire, urgency, certainty, and sell your expertise (without giving it all away) and so much more so people actually feel fired up and ready to BUY your offer.
Q: What if I sell physical products / I don't own the IP (e.g. MLMs / Master Resell Rights etc.)?
Unfortunately this program is not well suited for those who sell physical products or don't own original IP for their offers.
Q: I've got other Qs - help!
Slide into my DMs at @samanthahoilett.writes on Instagram and I'd be happy to answer any Qs you have there!
