👋🏾 Hey reader! Make your Offers Easy to Buy was originally sent as an email to my newsletter, Sell Out Loud. Please note that some links and info may be out of date. If you love what you read below and want more like it – sign up for my list here so you can stay up to date on the latest and greatest. See you there!

We’ve all been told different ways to sell our offers to make them “easy to buy.” Sometimes, these methods are extremely contradictory.

• Tell them to DM you so you know who’s interested
• Have them sign up to your email list to be able to see all the details
• Make a sales page but send the link using ManyChats

The advice is all over the place! But the other day, as I was scrolling Threads, I came across a post that was starting to go viral. It said:

What kinda buyer are you? I’m the ‘I don’t wanna talk, I’ve already stalked you and know what I want — send me the invoice’ kinda buyer 😂

And the comments were full of people in full agreement.

Make it Easy to Buy

People don’t want to go digging for details, “express interest,” or hop on a call just to find out the price.

You might think people are happy to hop into your DMs or jump on a call because that’s how you’ve sold in the past, but what if they’re only doing that because they have to.

Have you considered that the way you’re selling isn’t giving them the confidence they need to say yes?

Because that thread, with almost 1k comments in agreement, made it pretty clear that most buyers want all the info they need to make a buying decision upfront. That way, they can be confident and ready to buy ASAP.

That’s your sign that your offer, messaging, and copy need to be clear AF so people can just reach out and buy – no clarifying questions, back and forth, or no long DM convos required.

Because if someone can’t stalk your content and instantly see that you’re the perfect fit…you’re missing out on clients who are ready to pay right now.

Build Urgency to Make your Offer Easy to Buy

If you want to build urgency, it start with:

• Crystal clear offer details.
• Compelling messaging.
• Always share your pricing upfront!
• An easy “buy now” buying process.

No more vague, fluffy messaging and making your leads jump through hoops to find the price or buy. Inside The Now Factor, we look at this right away.

With the Convert in 30 Days Onboarding – I’ll look at your offer, messaging, marketing, and sales flow and call out ‘urgency red flags’ that are slowing your sales so you can fix them ASAP.

Inside Module 1 – you’ll look at the “Smooth Sale-ing”  audit and make sure that it’s easy to find, desire, and apply or BUY your offer in just a few clicks.

Then, of course, everything we do in the program, including calls, copy reviews, feedback and more, will help you smooth the way for more sales.

Cleaning this up is how you’ll get more “outta nowhere” clients. People who sought you out, stalked your content, and felt SOLD on you and your offer.

If you’re ready to upgrade how you communicate and sell, so you’re not just writing reminders with CTAs, but high-converting, persuasive content that gets people fired up and reaching out to work with you, enroll in The Now Factor. I’d love to support you!