👋🏾 Hey reader! Every Niche is Urgent was originally sent as an email to my newsletter, Sell Out Loud. Please note that some links and info may be out of date. If you love what you read below and want more like it – sign up for my list here so you can stay up to date on the latest and greatest. See you there!

So often, I hear little nudges of doubt in my clients about how urgent or desirable their niche is. They say things like

• There just isn’t a sexy way to say this.
• My niche just isn’t urgent for people.
• My ideal client is just harder to sell to.

And what I always say is: every niche is an urgent niche. If it doesn’t feel urgent right now, that may be because the audience you’re selling to isn’t the one who finds it the most urgent.

Ideal Clients Find your Niche Urgent

To find the clients who will find your offer the most urgent, I want you to think of your past clients and narrow them down to the people who match all THREE of these criteria:

• Already trying to solve the problem or have struggled with the consequences of the problem.
• They were a joy to work with AND got great results in your offer.
• They had minimal questions or objections before working with you.

Finding the ideal client who matches all 3 will help you speak to people who naturally see your work as a priority. They’re the ones who are most prepared to join, follow your process, take action, and see results. And these criteria will help you narrow down who is quick to see the value and feels ready to get started.

Even if this list narrows it down to one person, that’s GOOD! It gives you a lot more clarity, direction, and focus on who your best urgent client type is for your offer.

Once you shift your messaging to speak to THEM, that’s when your “not so urgent” niche is going to have people leaning in, listening, and BUYING.

This may mean you dial in from “tired moms” to “tired from single parenting.” Or from just “biz owners with podcasts” to “biz owners 30+ episodes deep but not seeing sales.” Another example could look be “ambitious career women” to “women who feel like they’re overworking but overlooked”.

Work on your Messaging

This is part of the messaging work we can do together inside The Now Factor.

Inside Module 1, we’ll dive into your high-level messaging and map out the person, problem, POV, and promise of your offer.

We get clear on who will find your offer the most urgent and build your messaging around that. We’ll come up with bold angles that grab attention, communicate your value, and answer “why now” so your ideal clients are nodding along & booking a call.

You’ll learn how to align your messaging with the people who have the most desire, demand, and urgency for your offer – so sales come faster, easier, and with less objections.

Every niche is urgent. Let’s work together so that you’re showing up and selling in a way that inspires and moves people to buy.

If you’re ready to turn up the heat on your marketing – and feel in your heart of hearts that YES my offer is urgent AF and my dream client needs to be inside…

Enroll in The Now Factor today and let’s get to work. When you enroll – you’ll get instant access to all strategy and support inside. Doors are always open!