- You’ve got the right people watching, but nothing seems to tips them over into buying
- It’s hard to hold your audience's attention when there’s no deadline or discount happening
- You know consistency matters, but you find it hard to sell the same thing for months
- Your launches feel do-or-die because that's when most (or all 👀) of your sales come in
When there’s no discount, no bonus, and no deadline - does your offer kinda just...sit there?
When your messaging builds real demand + internal urgency, you'll be able instantly resonate with the right people, build real desire & demand, and bring in new clients - any day, any time.
Your offer *is* the urgency. And once your messaging & marketing reflects that...
- You'll feel like you can grab attention and drum up demand any day, any time
- Your content + emails actually pull their weight to build interest and bring sales
- Your DMs will suddenly go quiet....because people go right to the sales page & buy instead
- Your launches feel way less stressful because you're bringing in sales between launches too
- You'll feel like every offer in your suite is bringing in revenue & supporting your goals
I sent you my 5 emails for copy reviews, you gave me feedback for how to structure it. I tweaked it before sending and I saw that they clicked on my email and then booked a call. So cool! I've been sending emails for 2 weeks.
AND that email got double the clicks of my normal too!
Client A - money coach
signed a 1:1 client after two copy reviews
Another sales call booked! The consistency with my content really has me on a roll. 4 sales calls booked in 7 days. I think the consistency that the program supports with has been key! The program curriculum is really robust. I’m not able to attend that many calls but still seeing ROI!
client S - career coach
4 sales calls booked in one week
Module 1 and 2 helped me feel SO much more clear on my offer and I’m impressed/surprised/relieved by how easeful my sales page and other content is feeling as a result.
The messaging angle Samantha suggested really helped tie together my process/approach and the tangible outcome I can promise to clients.
Client R - Mixed race belonging coach
2 new 1:1 inquries from refreshed messaging
I did as we had said on the call with my really limited time to create a welcome series for an event I was part of and I'm seeing people click - including a cold lead!
And another person has jumped into my Beta round!
Client J - scaling coach
getting interest & clicks from cold leads
ready to create these wins for yourself?
urgency on evergreen
the 6 month group program that builds desire + urgency into your offers + messaging - so you can bring more sales now, not someday
introducing...
inside the sharpen your sales curriculum
long-form sales page
Start by auditing your signature offer & ensure it's ready for evergreen sales. We'll also ensure it's easy to buy from you & your offer suite isn't blocking your sales.
build your high-converting content topic library
Learn how to craft clear, high-converting messaging that's ready to sell - and build your sales topic library so you never run out of ideas to sell your offer
exclusive copy concepts & strategies for increasing sales
genius offer & sales process audit
Learn key concepts like: how to build desire, how to boost certainty, how to build urgency, how to sell your concepts, how to sell your offer value, how to (ethically) address objections & more - so people feel confident saying yes - any day, any time
sales copy trainings & toolkit to make writing faster & easier
Write high-converting copy fast with trainings & toolkits on essential sales assets like: your sales pages, emails, freebie opt-in page, and more
When you join, you'll get instant access to a portal of lessons including...
evergreen strategies to stay visible & bring in sales
You'll learn strategies that keep you visible to dream clients, freebie strategies, ways to grow your email list, and make showing up & selling consistently feel low-lift
here's how you'll be supported
WEEKLY COPY REVIEWS
Get specific & sales-boosting feedback on your sales pages, emails, captions every week for the next 6 months.
2X A MONTH group CALLS
Where we'll brainstorm sales content & do hot seat Q&A's – so we keep your audience hot & sales moving week after week.
SALES-PSYCH COPY FRAMEWORKS & TEMPLATES
Say buh-bye to starting from scratch. You'll be able to quickly & easily write high-converting copy for your offer.
pop up BONUS TRAININGS & SALES SPRINTS AS WE GO
So you keep building your sales skills, confidence, and results every single month.
convert more in
30 days onboarding
a personalized welcome audit that aims to fast-track your ROI in the first 30 days of the program
circle community & support
where you can ask questions between calls, share wins, and get support - even if you can't attend the calls
you'll get access to all curriculum, strategy, and support for 6 full months.
there's no better time to join if...
- Is selling a signature evergreen offer (e.g. DFY service, course, 1:1 coaching, membership, program, etc.)
- Is already consistently showing up - and now you're ready to go deeper and learn how to boldly communicate, position, and sell the value of your offer
- Already brings in clients & sales - but are ready for sales to come faster, easier, and with less objections
- Want to be able to quickly & confidently write high-converting copy for their business - so they can bang out high-quality sales emails & content that grab attention & sell
- Are done relying on wishy-washy "I have 2 spots left this month" messaging — and want to build real urgency any day, so you bring more new clients, cold leads & "outta nowhere" sales
no more searching for the “perfect strategy.” when your messaging is sharp & your copy converts, any strategy will work.
Meet your evergreen sales messaging & copy Expert
Hey heyyy — I’m Samantha Hoilett, Sales Messaging Strategist & Launch Copywriter.
Since 2019, I’ve written and consulted on countless five- and six-figure launches - helping my clients fill their programs, courses, and services with sharper messaging and high-converting copy.
But here’s the twist 👀 — even though I’m a launch copywriter, my own sales have never depended on launching.
I’ve built my business almost entirely on evergreen sales — through ongoing retainers, one-off copy projects, and “book any time” consulting. Which meant I had to learn how to bring in consistent clients and sales — without relying on deadlines, discounts, or bonuses. And it worked. 💥
In the last 12 months, I’ve brought in over $100K in sales using the same evergreen selling strategies I teach inside this program.
I can't wait to dial your sales copy up to 11 so you can bring in sales and day - any time - whether that's on evergreen, between launches, or for your next launch.
See you inside!
Samantha
Now - that reworked strategy call has evolved into a full blown messaging framework that has earned dozens of my clients amazing results - everything from booked out services, sparking more sales conversations, and enjoying wildly profitable launches.
Not to mention - I got so much JOY from offering a safe & no-judgment space for them to bounce ideas around and create exciting eureka moments around their messaging.
Although my intensive calls gave clients instant clarity - I couldn’t help but think how much progress we could make if they could continue to check-in and receive ongoing messaging support…and so I created ANGLES!
I'm so looking forward to supporting you on your own messaging journey so you can leverage simple messaging that earns you more sign ups and sales.
quiz me with your Qs
Q: What if I primarily sell with launching? Can I join too?
PLEASE DO! The strategies you'll learn inside will help you sell sharper so you build more desire & urgency during your launch - and you'll love knowing how to boldly sell your offer between your launches too!
Q: When are the calls?
The calls are 2X a month, on Mondays at 10:00AM EST / 3:00PM UK. Even if you can't attend the calls - you'll feel supported through the Circle Community where you can drop Qs and Copy Reviews - where I'll review your sales copy + assets!
Q: Are you teaching things like ads/ funnels / what platforms to market on, etc.?
I'm happy to advise as needed, but primarily we'll look at the words you use to powerfully communicate, position, and SELL the value of your offer - which is what will make your ads + funnels, etc. convert even better.
Q: I've taken so many content / copy programs - how is this different?
So many programs focus on "what" to say - this program focuses on HOW to say it. You'll learn frameworks that help you be more persuasive, compelling, and build natural urgency as you sell. You'll learn how to build real demand, urgency, certainty, and sell in a way that leaves them fired up and ready to BUY your offer.
Q: What if I sell physical products / I don't own the IP (e.g. MLMs / Master Resell Rights etc.)?
This program is not well suited for those who sell physical products or don't own original IP for their offers.
Q: I've got other Qs - help!
Slide into my DMs at @samanthahoilett.writes on Instagram and I'd be happy to answer any Qs you have there!
In my work - I stand for honest sales strategies and people-first marketing. I firmly believe in the power and intrinsic value of diverse voices, perspectives, and experiences.
This business proudly serves clients from a diverse range of backgrounds, including people of different ethnicities, religions, sexual orientations, genders, abilities, and socioeconomic statuses. I stand for Black Lives Matter, LGBTQ+ equality and trans lives, environmental justice, neurodiversity, mental health, immigrants and refugees, and a free Palestine. I also make annual donations to organizations aligned with these causes, as part of how I put these values into practice.
I am committed to creating a welcoming, inclusive space where anyone can feel valued, respected, celebrated, and empowered to boldly be their whole selves. If this resonates, welcome 💜.
values + ethics statement
