Can be found globetrotting, watching reality tv, or brainstorming bold messaging in her local coffee shop. 

Launch Copywriter. 

Messaging Strategist.

Creative Dreamer & Doer.

samantha hoilett

Since you’re here, I’m guessing you’re a passionate business owner who cares deeply about the work you do and the impact you have on your clients and customers.

But by now, you’ve noticed how challenging it can be to translate that passion into words that connect, engage, and sell potential clients. 

That’s where I jump in. 🙋🏾‍♀️

Hey friend, come on in!

I love working with personal brands and businesses who dare to be different so they can stand out, serve more clients, and reach more people with their work.

By taking the time to get to know you and your business, I’ll help you capture the magic of the work you do so you can attract perfect fit clients, elevate your expertise, and generate more sign ups and sales for your signature offers.

Oh - and we’ll have a lot of fun doing it too. 😊

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“I feel like my messaging is clear and I can now describe my offer in a way that reflects its value. It was great - I got a lot of clarity!

- Andrea, Business Coach

"I loved working with Samantha - she made the process simple, did an excellent job at capturing our brand, and allowed us to focus our energy on other parts of our business. Thanks to her, we now have a clear sales page that speaks to our clients. I would definitely recommend her and look forward to working with her again!"

- The Literacy Architects, Literacy Education Company

The Bold Messaging Diaries


clearly communicate
your offer value

craft clear

create better
launch content

earn more
sign ups & sales

See you in there!

And once I graduated…truthfully, my opportunities to write seemed to grind to a screeching halt. 

Even though I tried to twist and bend my job description to involve more reading, writing, and research…it wasn’t enough to keep me happy.

It was a sunny morning in early 2018 when I decided to resign from my job and take a massive leap of faith to see if I could bring a career of my own making to life.

Oh, you want the full back story?

Alright, strap in! 

My journey to becoming a launch copywriter has been a storied one…and it really depends on where you want to start.

As a kid...I’ve written in a journal since I was 7.

As a college student - I was the weird one who whispered *yessss* under my breath when the professor would request that we write an essay as our final exam.

Behind the Scenes 🎬 Becoming a Launch Copywriter

*narrator - then suddenly, everything changed*

My business has evolved many times - from journalism to content writing, and eventually finding my “forever role” as a launch copywriter & messaging strategist.

In Summer of 2021, we made the bittersweet decision to part ways with Uganda, and now we’re based in Amman, Jordan!

So many people start their business to be able to travel more…But it was traveling that actually allowed me to start and grow my business in the first place.

It’s been a wild ride - but looking back, I wouldn’t change a thing.

Only a few weeks after I had resigned - my husband was offered a 6-month contract in Kampala, Uganda. 

The subject line that started it all…

To be honest, I had to look it up on a map to know exactly where it was 😅

At first, I was on the fence about leaving DC…what the heck was I going to do in Uganda of all places??

But I’m so glad I decided to make the leap.

Those 6-months transformed into 3 wonderful years where I was able to make friends, create some pretty incredible memories, and had the time and freedom to grow my business.

Feeding a baby elephant at the Uganda Wildlife
Conservation Education Center 💚

Goofing around in the Dead Sea

✈️ I love moving around! I was born in the USA, but growing up I spent 7 years in the Caribbean (in Jamaica and the US Virgin Islands), graduated from high school in London, UK, moved back to DC for university, moved to Uganda, and now live in Amman, Jordan!

🌍 I went to school in Washington DC and studied International Affairs and Environmental Studies (my original career goal was to be a Non-Profit Manager)

📺 I love all reality TV - especially Survivor, Shark Tank, and Home Decor shows

👋🏾 I’m left-handed

🎨 One of my goals is to publish an illustrated novel! 

🥁 Another one of my life goals is to play in a steel pan band for carnival again! #IYKYK

Other Fun Facts About Me

Feel free to send me a message on Instagram - I’d love to chat and say hi.  Talk soon!

Your Launch Copywriter + Sales Messaging Strategist✌️ 

Thanks so much for reading!


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