Get people off the fence & into your offers with urgent sales messaging that moves clients to buy - for coaches, consultants, and service providers with high-ticket offers
Let’s build a Sales System that does more of the selling for you, so when people reach out, they’re already clear on your offer, sold on your expertise, and ready to get on your calendar.
work with me 1:1 inside...
The Now factor
- Other than saying "two spots left this month" or "price going up soon" - you're not sure how to build urgency + actually get people to MOVE on your offer
- You're posting content online - but you feel like you're ticking a box instead of driving real desire, demand, and urgency to buy
- You run out of steam trying to show up & sell the same offer for weeks at a time...you're not sure what else they need to hear to feel ready to reach out
- Many of your sales require you to show up on a call or in the DMs and push it over the line - you’d love to get to a point where someone could just read an email from you, go to the sales page, and buy / apply
- You're ready to stop begging AI to sound more compelling and learn how to write sharp, persuasive sales copy that stacks the yes + signs clients
Right now, you've got the great offer & results to match. But it still feels slow to turn your existing audience into paying clients.
You’re doing a great job of building interest. But now, you need to build buyers.
You're ready for your marketing to do more heavy-lifting for your sales: with messaging that builds desire and urgency, sales copy that helps people decide and buy, and the confidence that you know how to shorten the time it takes people to say yes.
- Know how to talk about your offer in a way that has your perfect-fit clients seeing your offer as a MUST-have, not a maybe
- Carve out your bold POVs and selling angles that get you seen, build your expert reputation, and get you paid - because now you're the clear choice
- Take the pressure off of your sales calls, launches, and DM convos - because your sales assets get people pre-sold and READY to buy
- Feel confident AF that you're activating your audience, communicating your value, and every post is working harder to bring in that next client
- Send strategic emails that give your subscribers the lightbulb moment of “wow YES - I need this and I want to start now”
- Have total sales confidence in knowing your message hits every time - with content + emails that grab attention, build desire, and move people to buy
You're ready to...
urgent messaging is an essential sales skill for every business owner.
When your offers are always available - it's critical to know how to powerfully communicate the value of your offer and build urgency on demand so that clients book in now, not someday. And that's exactly what we'll work on together.
I sent you my 5 emails for copy reviews, you gave me feedback for how to structure it. I tweaked it before sending and I saw that they clicked on my email and then booked a call. So cool! I've been sending emails for 2 weeks.
AND that email got double the clicks of my normal too!
Client AR - money coach
signed a $4k 1:1 client within 17 days of joining
I received 2 applications for my 1:1 Coaching in 24 hours, then two more from my LinkedIn content! That's 4 sales calls in one week. No deadlines or timers but just selling my program.
client S - career coach
4 sales calls booked in 7 days for 1:1 coaching
Module 1 and 2 helped me feel SO much more clear on my offer and I’m impressed/surprised/relieved by how easeful my sales page and other content is feeling as a result.
The messaging angle Samantha suggested really helped tie together my process/approach and the tangible outcome I can promise to clients.
Client R - Mixed race belonging coach
2 new 1:1 inquiries with her new messaging
I had this lead come in via referral who I got to show my new website and take her through my official inquiry process. It was a smooth experience on her end and she really loved the messaging I had on my website. It was one of the easiest sales calls I ever had! She was pretty sold before we even met face to face.
Client A - Podcast manager
signed 2 DFY clients in two weeks for premium retainer
Tamu thomas - author, coach
new $10k 1:1 client after one "now factor" email
ashley tindall - systems expert & Fairy God-Muva
"skip the call" for her $4k dfy service
After doing messaging work with Samantha, I made a change to my application process so that people could skip the sales call.
I had a dream client apply yesterday and they noted that based on everything on my site, they didn't need a call and to send them the proposal. Almost every lead who has inquired since has restated my messaging back to me. It's working honeyyyy!
Working with Samantha is one of the best investments you'll make in your business.
Samantha helped me with bold messaging for two particular offers. Her copy attracted two premium clients, and compelled one to drop 10k like it was hot. I've made a 2x return on my investment with her - and counting. Run - do not walk!
Here's how we'll turn “someday” into “sign me ups”
An unclear or "does what it says on the tin" offer can make everything else a struggle: vague messaging, harder sales, and objections that never needed to exist. So we start here.
We get clear on who it's for, what it does, and the in-demand result. Then we go further and make sure that working with you sounds like the clear choice - and increase their urgency to work with you - and you alone.
make your offer feel like a must-have
right away...you'll have:
✔ compelling offer positioning
✔ cold-lead friendly messaging
✔ clear value that justifies your premium price
This is where we add that sales zing to your messaging so you're grabbing attention, building trust, creating desire, and showing people why your offer is their perfect next step.
We'll work to uncover sticky messaging that instantly resonates with your ideal clients, sets you apart, and builds real urgency so your clients decide and buy.
craft urgent sales messaging that builds desire
you'll be bursting with:
✔ high-converting content ideas
✔ fresh sales language you can use anywhere you sell your offer
✔ new ways to connect + activate your audience + see more interest
If you want to spend less time explaining your offer on sales calls, creating custom proposals, or selling in the DMs - you need a sales system that does more of the heavy lifting for you.
We'll apply your new messaging to your website, opt-in pages, sales pages, welcome sequence, and marketing emails - so your leads are getting warmed up + ready to buy, even when you're offline or OOO.
build a system that pre-sells clients for you
you'll finally...
✔ have a system that can nurture and sell on repeat for you
✔ sell better at every touchpoint
✔ have consistent messaging that sends the "buy now" signal
Now that you're set up for more sales - let's get to selling!
We'll use the remainder of our time to create and implement a sales strategy to bring new clients in. Whether you sell always-on offers on evergreen OR you launch with open/close carts, I'll be there to advise every step of the way.
drum up demand & bring clients in
you'll feel ready to..
✔ build desire + sell on evergreen
✔ run a simple + strategic launch
✔ bring in new clients and sales (and have a way to do it on repeat)
You’ll be welcomed in with a personalized sales audit. Together we'll look at your current marketing efforts, set goals, and spot your top gaps right away so you can fast track your ROI on our work together.
CONVERT MORE IN 30 DAYS: WELCOME AUDIT
Every month we'll get on a 1-1 call to chat progress, iron out your questions, and decide on next steps. You can also book an optional 30-minute check-in anytime that month if something pops-up or you need to chat something out!
MONTHLY STRATEGY CALL + OPTIONAL CHECK IN CALL
Say buh-bye to blank page syndrome or feeling like your copy isn't hitting the mark. You'll be able to dive into the portal to do rapid-fire trainings & find templates that will brush up your sales skills + speed up your writing.
THE NOW FACTOR LESSON PORTAL
CUSTOM SALES STRATEGY BASED ON YOU + YOUR GOALS
Because this is 1:1 - our time will be tailored to you + your unique goals. Even if you're planning to launch a program, do more speaking opportunities, publish a book...we'll adapt our strategy to support you + your sales.
Had a brain blast or a question pop up? Drop into Slack! I'll be in there Monday-Thursday ready to give a detailed, actionable response so you can make a decision and keep your sales moving. Expect a response in 1-2 business days.
ASYNC SUPPORT INSIDE PRIVATE SLACK CHANNEL
Get line-by-line, actionable feedback on all your key sales assets (like sales pages, opt in pages, emails and more) every week. You can submit up to 3000 words and I'll turn your feedback around in 3-4 business days.
SALES-BOOSTING FEEDBACK ACROSS ALL YOUR MARKETING
In 4 months, you’ll create urgent sales messaging and copy that gets results fast, and learn to write it yourself for every offer you sell. Get ready to see dream clients arrive pre-sold, because when your marketing does more of the selling, you don’t have to.
How you'll be supported in our 4 months together:
Get ready to rise above the noise with...
deeper clarity on your ideal client so you can sell with more focus, and ease
mic-drop worthy positioning statements that solidify you as the go-to expert
a copy refresh across all your sales assets to talk about your offer in a way that sells
sales-boosting feedback so every piece of your marketing is moving people to a YES
high-converting sales system that can turn curious followers into paying clients on repeat
simple sales strategies that work to build trust + bring inquiries week after week
Hey heyyy — I’m Samantha Hoilett, Sales Messaging Strategist & Urgency Expert. I've been the go-to copy expert for hundreds of online coaches and service providers since 2018, the lead copy expert for multiple six-figure launches, and have been a trusted co-coach across four different industry-leading marketing programs.
I know you're already great connecting with your audience. The next step is knowing what's slowing your audience from buying. And that's the skill I've spent the last 8 years refining - across different audiences, offers, and price points.
You can trust everything I teach is based in proven sales psych principles AND my personal experience implementing this for my clients and in my own business.
If you’re ready to see more of your audience make the leap from watching to buying - let’s work together to close the gap between “love your stuff” and “sign me up”.
Can’t wait to welcome you inside!
Samantha
Meet Your Sales Messaging & Urgency Expert - Samantha Hoilett
I decided today to check my sales page analytics, and I am seeing a CRAZY increase in traffic since we started! Increase of 667% in site sessions. 417% increase in unique visitors. Direct traffic up 18%. And organic Instagram traffic up 18% (I've been repurposing my emails to instagram.) Just really exciting numbers to see!!
Client N - Sales Coach
400% increase in sales page visits
If you have an offer you want to launch or book out, this is your first stop. I could not have made a better investment in my business. Samantha sees the hidden angles even when you can't - and gives great ideas for how to make your messaging even better. I literally LOVE my offer again and feel so much more confident on who it's for + the value (without making people feel like YAWN we've heard this all before).
jenny roth - copywriter
sell your offer without the *yawn*
ok so a little (but really big for me) win is that the very first Sam-reviewed post went out and…what just happened?? It got me 11 sign ups to my new email list that I just started! Thank you! And I really appreciate learning from you!
client s - DEI CONSULTANT
11 new email sign ups from one linkedin post
I wrote the first few emails after updating my 1:1 offer and submitted them for a copy review. I made the changes Sam suggested & booked a sales call from the first email that went out.
client aN - money coach
$7k 1:1 client after one "Now factor" email
- You have an offer that you're excited to sell & you're ready to give it your full focus for the next 4 months so we can generate interest + bookings
- You have a website and email service provider - this is where we'll be building out your sales pages, growing your email list, and nurturing your next clients!
- You want to be able to quickly & confidently write high-converting copy & emails for your business - so you can put out marketing that grabs attention & sells (and rely less on AI)
- You're open-minded and willing to try a new approach to how you're selling so that you see bigger + better results
- You're not someone who needs a lot of hand-holding, you're ready to dive in, get to work, and take action every week we're together
We can get cracking right away if...
fine print + final details...
⚡I'm working with a coach / I'm in another program right now / I have a plan in motion...
Love to hear it! The messaging work we do will not conflict or compete with your strategies + priorities. It will only ENHANCE the results you see from the work you're already doing. At it's heart, we're sharpening how you communicate and sell so any strategy you choose to follow converts better. We can chat more about what this looks like when you inquire!
⚡What offers does this work best for?
This work is best suited for selling high-ticket clients (e.g. 1:1 coaching, consulting, group programs, DFY services, Agency / Retainer offers, etc.) - and we can make plans for either launching or selling on evergreen. If you're a faceless or AI account, selling Master Resale Rights, or run a product based or e-commerce business - this will not be a fit.
⚡Does this include any done-for-me deliverables?
No, there are no deliverables completed for you inside this package. This is a messaging consulting & strategic advisory package, so I'll be in by your side for 4 months helping you improve your messaging, sharpen your sales copy, and building urgency into your marketing. If you'd like to add-on done-for-you assets, I'd be happy to chat about that!
⚡What if I have more Qs?
I'd love to answer them! Click the button below and fill out the brief form. We'll jump on a no-commitment call so you can ask any final Qs so you can feel ready to say yes!
Inside 1:1 - we'll make sure the marketing you're putting out is working harder to attract the right people, communicate the value of working with you, build demand, and getting people to reach out and BUY - no pushy sales, gimmicks, or high-pressure tactics required.
Don't let another business quarter go by wondering why people seem to love your content - but are slow to reach out and buy. If your offer is $3k or more, you only need to sell 2-3 spots to get an ROI on our work together. We'll get you building desire, demand, and interest in your offers - so you see sales now and more steady interest in the long run.
If you're ready to see your dream clients buy now, not someday - reach out today, and let's get to work. See you inside!
Your offer is a gamechanger. Let's get it selling like one.
In my work - I stand for honest sales strategies and people-first marketing. I firmly believe in the power and intrinsic value of diverse voices, perspectives, and experiences.
This business proudly serves clients from a diverse range of backgrounds, including people of different ethnicities, religions, sexual orientations, genders, abilities, and socioeconomic statuses. I stand for Black Lives Matter, LGBTQ+ equality and trans lives, environmental justice, neurodiversity, mental health, immigrants and refugees, and a free Palestine. I also make annual donations to organizations aligned with these causes, as part of how I put these values into practice.
I am committed to creating a welcoming, inclusive space where anyone can feel valued, respected, celebrated, and empowered to boldly be their whole selves. If this resonates, welcome 💜.
values + ethics statement
