You've got the genius offer. Now have the emails to sell it.
The Money 20 is a done-for-you copy service that delivers the 20 essential emails you need to sell your offer.
Because the offer may change - but sales psychology doesn't. There are essential things buyers need to hear about an offer to feel ready to buy.
We start by pulling out your top messaging angles, differentiators, and most compelling selling points. From there, I'll write a set of 20 strategic sales emails that aim to connect to your reader, build desire and demand, and turn passive subscribers to paying clients.
💌 You've got an existing offer - but you've been scrappy or spotty with how you sell it in the inbox. You're ready to have a strategic SET of sales emails to close the gaps + sign more clients
💌 You love the idea of knowing you've got all the emails you need to do a full launch or sell on evergreen for the next 2 months
💌 You’re ready to go beyond casual newsletter vibes & have strategic sales emails that powerfully communicate your value, build desire + urgency, and bring clients
💌 You’re ready to hand your emails off to an expert so you can focus on other tasks that need your attention
It's time for a Money 20 when....
Samantha's copy spoke the messaging we were trying to get across to our audience in a clear and exciting way.
We really enjoyed the copy that Samantha has written for us. She really understood our brand's voice & vision and created copy that aligned and converted visitors into paying students!
christina galbato, founder of create her empire
400+ course sign ups
The relief I felt and still feel knowing that I have a reusable bank of emails that have already produced tens of thousands of dollars for me is unbelievable. Handing off my copywriting eliminated all of my stress about content.
wendy breakstone, lead gen + ai expert
30k in sales and countinG
Working with Samantha is one of the best investments you'll make in your business.
Samantha helped me with bold messaging for two particular offers, and her DFY copy service got me all the way together. The copy attracted two premium clients, and compelled one to drop 10k like it was hot. I've made a 2x return on my investment with her - and counting.
Run - do not walk!
tamu thomas, Coach, Speaker & Author of "women who work too much"
premium 10k
clients signed
It felt great to know that an expert was working with us, so it was a relief to be honest.
I now feel confident and calm knowing that we have the right words to put into everything we are making.
20 spots sold
in a new offer
louise glazebrook - Expert Dog Behaviourist & Trainer
The Money 20
introducing...
Bold Messaging ✨ Essential Set of Sales Emails ✨ Done in One Week
Once you have this essential BANK of emails - you'll be able to use them anytime you want to show up and sell your offer - in launches, on evergreen, in email sequences, and more. These emails are timeless assets that will help you make sales now AND long into the future.
Why Every Offer Should Have A Money 20
The Money 20 Process
messaging kick-off call
5 business days: your emails take shape
your copy arrives 🎉
On this 2-hour kick-off call, we'll pull out your bold messaging angles, top selling points, and map out your 20 emails together. You'll leave this call already feeling fired up and ready to sell!
Using my expertise in sales pysch and conversion copywriting, I'll pull out your boldest messaging + selling points and write emails that build desire, urgency, and bring sales.
Yay! You'll receive your copy done & delivered by EOD (EST time!). You'll have 2 business days to submit any revisions, and I'll have 2 business days to implement your feedbac!
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2
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- stop delaying your launches / sales pushes and have all the emails you need to do a full promotion start to finish
- raise your prices & go after premium clients because your copy makes your value & impact undeniable
- make people see the value of your offer in the INBOX as much as they do on Social Media
- see more people say yes faster - because your emails get people pre-sold and ready to say yes
- ready to hit BIGGER sales goals and have your best launch / sales month yet...just like my clients below...
Get ready to leverage your Money 20 to do things like...
With the sales page you wrote and the revamped messaging....I booked out my quarter in advance!
It’s so crazy and awesome to see all my ideas and thoughts about my offer, all untangled and sounding so much clearer and neater and, well, more effective at selling! Now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief.
CLAIRE PANICCIA, CONQUER YOUR CONTENT
booked out q1 launch
Literally cannot say enough good things.
Every single step of the way, you blew my mind. Jaw on the floor. Constantly. In fact, my jaw hurts from having to pick it up off the floor so damn much.
Samantha is incredibly thorough, professional, attentive, and responsive. It was a pure joy and I still can't believe I got to work with someone of your caliber!
9 sales in the first
week of her funnel
sam kelly - feminist coach + therapist
I was drooooowning in all the work that goes into running two businesses! and being a toddler mum.
It was a dream to get the email "your copy is ready" knowing that that exact copy would have taken me HOURS AND HOURS AND HOURS to complete myself.
With 24 new clients - it was my BEST launch yet!
Lauren baird - business coach for therapists
raised her price and had 18k launch & 24 new clients
I'm preparing to launch a new course. I need a sales page and emails and so much more. AND I know that ALLLLL of that would be a lot easier and more effective when I've dialed in the messaging. After getting your help with sales page copy, launch emails, and more...The result: 18 students inside from the first launch!
Now I feel like I'm the only person in the room. Because my bold and unique messaging makes me the singular choice for my ideal students!
jana O. - Content & Pinterest Strategist
18 students inside her new course
✅ 20 custom done-for-you emails that come with subject line, preview text, and ready-to-send email copy to sell your offer
✅ every email is custom to your unique offer, POV, expertise, and is built with sales psychology that converts subscribers into sales
✅ guidance on how to leverage your 20 emails for your goals - whether that's launching, selling on evergreen, setting up a sales sequence etc!
✅ one round of revisions to ensure you absolutely love it and feel confident putting your copy out into the world
Every Money 20 includes:
Meet your Sales Messaging & Copy Expert - Samantha Hoilett
Hey there! I’m Samantha - Sales Messaging Strategist, Launch Copywriter, Eldest Daughter, Traveler, Artist, Reality TV Watcher.
I've been the trusted copywriter on multiple 6 + 7 figure launches, a guest expert in 4 different industry-leading programs, and have supported 150+ clients since starting my business in 2019.
My specialty is writing emails that connect to the reader, build natural desire + urgency, and move people to buy your offer.
I've personally generated over $100k in my business directly from email marketing, and I've helped my clients sign high-ticket DFY clients, coaching clients, retainers, retreats, and more all through the inbox.
If you're ready to feel fully supported in putting out great copy that helps you stand out, build your brand, and sell your offers…
I can’t wait to support you. See you inside!
Samantha
Once you lock in your first Money20, you'll get access to my add-on menu (which can include things like extra emails, sales pages, ad copy, and more) to make sure you're fully supported. As thanks for being a Money20 client - you'll get 3 months access to special pricing for these add-ons as well. You can trust that you'll be fully taken care of. 💜
Q: What if I need add-ons / ongoing support?
No - every email is written by me. I do use AI as a tool in a limited, assistive capacity (e.g. brainstorming subject lines, formatting, proofreading, etc.), but nothing is templated or copy-pasted. Your 20 emails will be fully custom to your audience, brand, and offer - all info I gather directly from you on our kickoff call. After delivering over 200 copy projects over the last 7 years, the strategy quality, and efficiency of The Money 20 comes from years of experience and practice - not from AI.
Q: Are you using AI to write the emails?
I've worked with over 30+ niches in my 7+ years of copywriting (across health, wealth, pets, therapists, relationships, career, business, marketing, coaching, retreats, and so much more) and I'd love to help you next! I'll get to know you + your brand and business on our kick-off call, and we'll blend it with proven sales psych + email marketing best practices to deliver emails that convert.
Q: Do you have experience in my niche?
And in case you're wondering...
The 20 Emails can be easily mapped across pre-launch, doors open, and doors closing - and I'll give guidance on how! But please note - the sales emails are written to be evergreen about your offer - AKA they won't be written to promote a specific webinar, bonus, include launch dates, etc. This is in service of YOU being able to use these emails any time AND again and again to sell. However, with a quick CTA edit, they can be easily tweaked to support your launch.
Q: How does this work for my launch?
Absolutely! You can DM me on Instagram at @samanthahoilett.writes or email me at hello@samanthahoilett.com with your Qs! I'd be happy to help decide if this service would be a fit for your goals.
Q: I've got other Qs, can I reach out?
In my work - I stand for honest sales strategies and people-first marketing. I firmly believe in the power and intrinsic value of diverse voices, perspectives, and experiences.
This business proudly serves clients from a diverse range of backgrounds, including people of different ethnicities, religions, sexual orientations, genders, abilities, and socioeconomic statuses. I stand for Black Lives Matter, LGBTQ+ equality and trans lives, environmental justice, neurodiversity, mental health, immigrants and refugees, and a free Palestine. I also make annual donations to organizations aligned with these causes, as part of how I put these values into practice.
I am committed to creating a welcoming, inclusive space where anyone can feel valued, respected, celebrated, and empowered to boldly be their whole selves. If this resonates, welcome 💜.
values + ethics statement
