sales
messaging revamp
the messaging deep dive that uncovers your most persuasive and profitable messaging for your signature offer.
apply now →
the market isn't saturated.
the messaging is.
But what's truly holding you back is stale selling points and seen-it-before messaging that do nothing to position you as the expert and pull dream clients into your offers.
people don't buy bland, vanilla, and basic.
we'll work together to craft messaging that is clear, bold, refreshing, and unlike anything else being said in your niche.
- attract + qualify the right clients for your offers
- articulate your offer in a clear + compelling way
- powerfully communicate the value you deliver from every angle
- close the messaging gaps that keep clients from saying yes
I'm so Ready for this →
This 3-hour messaging experience is the perfect accelerator for the business owner who is ready to sharpen the way you sell so you can:
Sales messaging revamp is perfect for you if…
- You're heading into your next launch and want it to be your best one yet. You're ready to close the gaps that sales are leaking out of.
- You've got an evergreen offer that's always accepting clients - and you want to have messaging that builds desire + urgency (even without bonuses + discounts).
- You've got a brand new offer and want to make sure you nail your message + get people in as soon as your doors open.
- You want support laying the foundations for what to say & how to say it so you can DIY your copy or delegate it with confidence
With the new sales messaging
we create, you will...
Successfully raise your prices by 50% or MORE - like my client Vicky
Celebrate your first 5-figure launch - like my clients Alicia and Jana
Book out your done-for-you service in advance like my client Claire
Re-launch your group program with confidence like my client Jess
Powerfully communicate the value of "intangible" offers like my client Erin & Audrey
Create more urgency for your offer without the tropes + tactics like my client Miriam
...and so much more.
apply now →
I'm preparing to launch a new course. I need a sales page and emails and so much more. AND I know that ALLLLL of that would be a lot easier and more effective when I've dialed in the messaging. So I booked the intensive to work on that. The result: 18 students inside from the first launch!
Now I feel like I'm the only person in the room. Because my bold and unique messaging makes me the singular choice for my ideal students!
jana O. - Content & Pinterest Strategist
I was having a hard time using my clients language in my messaging. I was playing it safe in my messaging and not being bold. This intensive was exactly what I needed. Now, I feel excited about my messaging again. I was able to see exactly how the work I was doing with my clients aligned with the bold statements. I have enough messaging points from our intensive to create content for at least 3 months.
client A.N. - MOney coach
18 students inside her brand new offer
sales-worthy content ideas for 3 months
cute and clever will get people to look.
but sales messaging that builds desire +
urgency is what gets people to buy.
I'm LOVING the Blueprint and what came out of our Sales Messaging Revamp! I've already incorporated so many of the powerful bold statements into my new sales page. This Blueprint is my personalized BIBLE! And I know it's working because I'm constantly getting messages from leads telling me how much my message resonates with them!
Thanks so much for helping me get to the heart of how my program helps people multiply their email lists. I feel extremely confident heading into my next sales cycle!
wendy breakstone, founder of micro audio summits ™
bold sales statements she can use again + again
I was at a point where I felt like my offer sounded like every other coaching program out there. But after the intensive, walked away with so many content/caption ideas - and I feel more confident navigating sales calls now that I know how to talk about my offer in a powerful way.
The messaging we created helped me confidently double my prices from $2000 to $4500 & had my first 5-figure launch at $25k!
- Alicia, career coach
doubled her prices + had first 5-figure launch
I'm preparing to launch a new course. I need a sales page and emails and so much more. AND I know that ALLLLL of that would be a lot easier and more effective when I've dialed in the messaging. So I booked the intensive to work on that. The result: 18 students inside from the first launch!
Now I feel like I'm the only person in the room. Because my bold and unique messaging makes me the singular choice for my ideal students!
jana O. - Content & Pinterest Strategist
I'm LOVING the Blueprint and what came out of our Sales Messaging Revamp! I've already incorporated so many of the powerful bold statements into my new sales page. This Blueprint is my personalized BIBLE! And I know it's working because I'm constantly getting messages from leads telling me how much my message resonates with them!
Thanks so much for helping me get to the heart of how my program helps people multiply their email lists. I feel extremely confident heading into my next sales cycle!
wendy breakstone, founder of micro audio summits
I was having a hard time using my clients language in my messaging. I was playing it safe in my messaging and not being bold. This intensive was exactly what I needed. Now, I feel excited about my messaging again. I was able to see exactly how the work I was doing with my clients aligned with the bold statements. I have enough messaging points from our intensive to create content for at least 3 months.
client A.N. - MOney coach
I am launching a new offer and wanted to craft strong messaging for it. I feel so much more clear around the positioning of the offer, how to call in aligned clients in a way that 'pushes away' unaligned clients and so much more! I now have clearer ideas around my whole business and who I want to attract. Literally cannot wait to create content with my new messaging angles - already drafting things 1 hour after our call! I've got 35 content ideas and counting...
vix meldrew, Coaching, Course Creation & Curriculum Design expert
here's what clients have to say...
leave the call with a personalized 15+ page
bold messaging blueprint you can immediately apply to your sales copy, content, and launches.
⚡communicate your value + benefits in a compelling way
⚡overcome the objections that keep people from buying
⚡have bold positioning statements that reflect your leadership + expertise
⚡craft a compelling pitch that builds urgency + desire
you'll have every selling point + messaging angle you need to...
this will be your treasure chest of strategic sales language you can tap into to confidently promote your offer - again, and again.
What makes sales messaging revamp different?
Most messaging support out there is either A) from a business or marketing coach who doesn't actually have the time or expertise to go deeper than reviewing your offer promise. Or B) a brand messaging expert who helps you get clear on your brand mission, vision, and values...but not how to SELL your signature offer.
By working through my proven sales messaging framework - you'll walk away with powerful selling angles that attract attention, communicate your value, build desire, and answer objections.
You'll never second-guess your messaging again. You'll know that every piece of content you create, every piece of copy you craft, and every launch you plan for this offer - has desire, urgency, and expertise oozing out of it.
All you need to do is come ready with your new ideas, expert opinions and unique takes. We'll work together to weave it into bold messaging that helps you stand out and sell.
Book my spot →
a 20-page sales copy toolkit that tells you exactly how to turn your sales messaging into converting copy
a 15+ page bold messaging blueprint filled with unique angles + selling points you can use to market your offer
3-hours of hands-on sales messaging support for your offer
what you walk away with
You'll feel like your messaging finally communicates your value and positions you as the perfect next step for your dream clients. You'll know how to communicate the unique genius + unmatched value you create for your clients.
You'll have pages of custom-to-you, ready-to-use messaging points you can apply to your copy + content the SAME day as our call. This becomes your timeless marketing resource you can use again and again to powerfully communicate + sell your offer.
This detailed resource provides easy-to-follow guidance on how to transform your messaging into copy that sells. You'll be able to plug and play your new messaging into your sales page, and create 30+ days of bingeworthy sales content with ease.
one copy audit so you can double check your new messaging is coming through loud and clear
Submit one sales page or up to five pieces of sales content for review. I'll send over a video that gives actionable feedback you can take with you going forward. You'll have confidence that you know how to leverage your new messaging for maximum impact.
I’m at a point where I want to raise the price of my offer, but know I need to do a better job communicating how valuable it is in order to sell them at that higher price. Since the intensive...I booked out my business quarter in advance!
It’s so crazy and awesome to see all my ideas and thoughts about my offer, all untangled and sounding so much clearer and neater and, well, more effective at selling! Now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief.
claire paniccia, conquer your content
booked out q1 in advance
I am launching a new offer and wanted to craft strong messaging for it. I feel so much more clear around the positioning of the offer, how to call in aligned clients in a way that 'pushes away' unaligned clients and so much more! I now have clearer ideas around my whole business and who I want to attract. Literally cannot wait to create content with my new messaging angles - already drafting things 1 hour after our call! I've got 35 content ideas and counting...
vix meldrew, Coaching, Course Creation & Curriculum Design expert
crystal clear positioning and 35+ content ideas
I've been unable to come up with clear messaging around my main offer. I tried a couple group programs to get it right, but I knew I needed 1:1 support. After the intensive, I feel so much clarity and RELIEF!
I was surprised how much were were able to accomplish is just a few hours. I walked away with 14 pages of PURE GOLD!! I feel confident & ready to sell my service at my new price. Having Samantha's 1:1 attention is priceless.
vicky smith, systems expert
raised her prices by 50%
I had this sense my messaging was holding me back from connecting with my most ideal clients.
Working with Sam felt like we went deep sea diving and found a treasure chest of language I can use to call in my dream clients.
Sam is the real f*king deal. She really cares about you and your work, truly listens and gets to the heart of your unique messaging, and wants to see you succeed and thrive."
attract dream
clients on repeat
Erin - money mindset coach
I’m at a point where I want to raise the price of my offer, but know I need to do a better job communicating how valuable it is in order to sell them at that higher price. Since the intensive...I booked out my business quarter in advance!
It’s so crazy and awesome to see all my ideas and thoughts about my offer, all untangled and sounding so much clearer and neater and, well, more effective at selling! Now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief.
claire paniccia, conquer your content
I was at a point where I felt like my offer sounded like every other coaching program out there. But after the intensive, walked away with so many content/caption ideas - and I feel more confident navigating sales calls now that I know how to talk about my offer in a powerful way.
The messaging we created helped me confidently double my prices & have my first 5-figure launch.
- Alicia perkins, career coach
On the cusp of a new offer, I realized how disorganized my language was for what I wanted to teach others. I was concerned that someone outside of the therapy world wouldn't know how to help me organize my thoughts, but Sam connected me more deeply to my own knowledge and helped me have so many AHA! moments.
CORINNE ZMOOS, SLP & FOUNDER OF HAPPY MESSY MUSIC LAB
...even more client wins
your path to messaging that sells
STEP 1: Submit interest with the form below. I'll be in touch within 48 hours with next steps.
STEP 2: Book your call + submit your pre-work. This helps me get to know your offer and goals before we begin.
STEP 3: Bring your boldest energy + ideas to the call. We'll spend the full 3 hours on calling in your dream clients, communicating your value, nailing your offer positioning, and crafting compelling selling angles and CTAs.
STEP 4: You'll receive the call recording and your Bold Messaging Blueprint within 3 days of our call. If you take advantage of the copy audit, you'll have two weeks to submit copy for review so you can receive actionable feedback on how you're implementing your messaging.
Meet your Messaging Expert
I’m Samantha Hoilett, your launch copywriter & messaging strategist.
Since 2019, I've supported hundreds of clients, written + consulted on sales copy for multiple 6 and 7 figure launches, and helped my clients increase sign ups and sales.
By blending my conversion copy skills with bold messaging strategies, I love helping my clients....
⚡ stand out as THE essential expert in your space
⚡ create bingeable content that grabs attention & sells
⚡powerfully communicate the value and impact your offer creates
⚡confidently charge a premium for your offers
Your Blueprint will become your favorite tool for creating mic-drop moments with your audience that grab their attention, build your authority, and sell your offers.
You’ll walk away with a complete plan of what to say and how to say it so you can connect with your audience, resonate with their needs, and increase your sign ups and sales.
Ready to dive in?
apply now→
Now - that reworked strategy call has evolved into a full blown messaging framework that has earned dozens of my clients amazing results - everything from booked out services, sparking more sales conversations, and enjoying wildly profitable launches.
Not to mention - I got so much JOY from offering a safe & no-judgment space for them to bounce ideas around and create exciting eureka moments around their messaging.
Although my intensive calls gave clients instant clarity - I couldn’t help but think how much progress we could make if they could continue to check-in and receive ongoing messaging support…and so I created ANGLES!
I'm so looking forward to supporting you on your own messaging journey so you can leverage simple messaging that earns you more sign ups and sales.
I had fallen into the trap of the fluffy generic language that a lot of other people in my industry were using to talk about my services.
Now, I feel so much more confident in painting a picture that calls in dream clients in a way that inspires more urgency and excitement around the topic.
I've definitely been attracting more of the right people. It's led to a lot more conversations, inquiries from DREAM clients, and even an invitation to do my first PAID speaking opportunity!
joi, brand + marketing manager @ spark joi studio
If you have an offer you want to launch or book out, this is your first stop. I could not have made a better investment in my business.
Samantha sees the hidden angles even when you can't - and gives great ideas for how to make your messaging even better.
I literally LOVE my offer again and feel so much more confident on who it's for + the value (without making people feel like YAWN we've heard this all before).
jenny roth - launch + website copywriter
more sales inquiries + her first paid speaking opp
sell your offer without the *yawn*
you're one bold messaging shift away from seeing more client inquries and sales from your offer.
I've been unable to come up with clear messaging around my main offer. I tried a couple group programs to get it right, but I knew I needed 1:1 support. After the intensive, I feel so much clarity and RELIEF! I was surprised how much were were able to accomplish is just 2 hours. I walked away with 14 pages of PURE GOLD!! I feel confident & ready to sell my service at my new price. Having Samantha's 1:1 attention is priceless.
vicky smith, systems expert
- Hannah, Public Speaking Coach
I had a new offer and wanted to make sure the messaging was spot on. It felt like I was working with a bonafide translator - she took my spitballing, words, ideas, and thoughts, and transformed them into clear, compelling messaging. I feel so much more secure in my messaging. There's a plan for it and a reason for how it flows and exists. I've had an expert make sense of my work and put it to paper."
I have such an incredible blueprint to use again & again to really dive into & pull out parts for my content on Instagram, email marketing, my website etc. It's given me sooooo much more clarity around how to truly articulate the value of my offer vs before when I was only scraping the surface. I feel like I can now truly give my offer justice so that my ideal audience can really see & understand the value of it & how it can transform their business!
ashleigh smart, brand strategist @ citrine & sol
more client wins...
yes - this works for any niche, audience, or offer...
and other frequently asked qs...
A: Ahead of our call, you'll need to submit offer details and client data (this includes market research, testimonials, client feedback, intake form data, etc). This data will be used to inform your messaging. On the call itself, come ready to brainstorm + think deeply about your offer + audience. If that means a messy bun + your coziest sweatpants, do it!
Q: I'm in a different marketing program - will this conflict with what I'm learning?
A: No. Messaging is foundational work - meaning anything you learn here can be readily applied to any marketing strategy. Whether you're learning a new marketing platform, trying a new launch strategy, changing your offer suite...whatever you're working on - knowing how to powerfully communicate your offer will only INCREASE the results from the effort you're putting in.
Q: What if my offer is brand new?
A: Sounds great! Many of my clients come to the intensive wanting to sell a new offer. So long as you feel clear and confident on what your offer will be, who it's for, and that there is proven demand for this offer (you know your people are asking for this!), this intensive will help you craft the foundational messaging you need to sell with confidence and get your new offer in the hands of more dream clients.
Q: What if I've gotten messaging support before?
A: Without hiring a dedicated expert, most messaging support is surface-level. Unlike marketing courses and coaching programs that only review your at your audience and tagline...we spend time digging into through your messaging, unique positioning, and selling angles so you know what to say and how to say it to sell your unique offer.
Q: I've still got Qs...can I chat with you?
A: Reach out at hello@samanthahoilett.com or send me a DM on instagram at @samanthahoilett.writes to ask me your question so you can apply with confidence.
Get ready to sell like you're the only one in the room.
Because with bold messaging, you will be.
let's do this →
Clear and compelling sales messaging can double the amount of inquiries, leads, and sales for your offers. Let's work together to craft the bold messaging and bingeable sales copy you need to sign your next 10, 20, or 100 clients.
