save your seat for the FREE mini audio series - drops Jan 13th!
the rulebreaker summit
a limited time private podcast series
Thank you for your interest! registration has now closed. click here to subscribe to samantha's email list to stay updated on the next summit and other news!
ready to smash some rules?
get ready to hear from some top experts on how they're doing things differently.
keep scrolling to see the full line up.
meet your host: samantha hoilett
Sales Copywriter + Messaging Strategist
As a bold messaging & sales copy expert - I love hearing about businesses who blaze their own trail and do business in a way that is uniquely their own.
So to kick off 2025, I thought what better than to hear from experts who were able to smash the status quo, break the rules, and win BIG. Each interview is 20ish minutes - fast, snappy, and powerful!
You'll hear stories, wins, and lessons that will inspire, educate, and spark ideas for how YOU can show up in 2025.
See you inside!
how to use speaking collabs to stay visible and see sales without socials - with Steph Wharton
- How Steph built a visibility strategy she loves (off of IG!)
- The mindset work she did to trust herself and prioritize speaking and collaborations.
- Why public speaking and partnerships are not only more sustainable but also wildly effective for reach and revenue.
breaking the rules of a 'membership' and still seeing sales & retention - with kierra conover
We talked about:
- No community? No problem. Why you don't need community to have a thriving, high-ticket membership.
- Her unique deliverables that keeps 90% of her clients staying for 6 months or more.
- How she keeps her marketing low-lift and still brings in clients and sales
making the shift from high-ticket to low-ticket with madison tinder
You'll hear...
- Why Madison ditched her high-ticket offers for low-ticket
- How she grew her membership from 7 to over 60 members in just a year
- How shifting her business model has allowed her to focus on her mental & physical health and wellbeing
how collaboration grew both of their businesses - with emelie sanders & ceels lockley
In this double feature - you'll hear:
- Why Ceels and Emelie decided to co-coach in each other’s programs
- How working together has attracted new clients for them both
- Their words of wisdom around what to know before partnering up and collaborating inside paid offers
firing her team and carving her own path forward - with roma shah
You'll hear:
- The bold decision Roma made to fire her entire team and rebuild her business from the ground up.
- What starting fresh taught her about clarity, sanity, and scaling sustainably.
- Why Roma believes letting go is sometimes the best move you can make for growth.
How to sign the majority of your clients on threads - with felly day
You'll hear all about how:
- The simple strategies she used on Threads to book 75% of her clients in 2024 from the platform
- How ditching Instagram completely changed the way she markets her business
- The thing that keeps more businesses from seeing sales right from their social pages
saving time and getting creative with leveraging ai - with joyce hamilton
You'll hear about:
- The unique ways she uses ChatGPT to save time and eliminate repetitive tasks while keeping her business authentic.
- The mindset shift that helped her embrace automation and still connect deeply with her audience.
- Why leaning into AI freed her up to focus on what matters most—and how you can do it too.
selling freaking daily - how unapologetic sales created her best year yet
If it's time to be seen, heard, and sought-after as an expert...tune in to learn:
- How she sold her offers (damn near) daily all of 2024
- How she kept the momentum even during an international move from Jordan to Tunisia
- Why she believes selling isn't about quality or quantity - it's both