- people seem to love your content, but they're slow to actually inquire, apply, or buy
- you feel clear on the value of what you do...but translating it into content + emails feels hard
- you feel like your marketing lacks that zing that will attract, impress, and SELL people on working with you
- you're tired of begging AI to understand you + capture your unique edge
- you know something needs to shift (but what??) so people get fired up and ready to buy
If right now showing up feels sticky because...
Then it's time to create sales messaging that calls in the *right* people, sets you apart as the expert, and positions your offer as their perfect next step.
You know your offer is a gamechanger. Let's get it selling like one.
the fastest way to grab attention, build desire, and bring more sales for your offer - is to sharpen your sales messaging.
- attracts + qualify the right clients for your offers
- articulates your offer in a clear + compelling way
- powerfully communicates the value you deliver from every angle
- closes the messaging gaps that keep clients from saying yes
This 2-hour messaging intensive is perfect for the business owner who is ready to have bold sales messaging that:
it's the perfect time to book in your revamp if...
- You're launching a new offer and want to make sure you nail the messaging so your audience gets it, loves it, and buys
- You're selling an existing offer - but you know you've changed the audience / format / pricing and need a messaging refresh to match your new direction
- You're selling an "always-on" offer - and want to make sure your messaging builds urgency and answers "why now" so people book in now, not someday
- You want the exact words of what to say & how to say it so you can stop the "does this even sound good" second-guessing and sell with confidence
- You're tired of feeling like people are confused, unsure, or uncertain of the value of working with you - and want to have powerful sales language that makes you the clear choice
With the new sales messaging
we create, you will...
Successfully raise your prices by 50% or MORE - like my client Vicky
Celebrate your first 5-figure launch - like my clients Alicia and Jana
Book out your done-for-you service in advance like my client Claire
Re-launch your group program with confidence like my client Jess
Powerfully communicate the value of "intangible" offers like my client Erin & Audrey
Create more urgency for your offer without the cliches + tactics like my client Miriam
...and so much more.
I'm preparing to launch a new course. I need a sales page and emails and so much more. AND I know that ALLLLL of that would be a lot easier and more effective when I've dialed in the messaging. So I booked the intensive to work on that. The result: 18 students inside from the first launch!
Now I feel like I'm the only person in the room. Because my bold and unique messaging makes me the singular choice for my ideal students!
jana O. - Content & Pinterest Strategist
I was having a hard time using my clients language in my messaging. I was playing it safe in my messaging and not being bold. This intensive was exactly what I needed. Now, I feel excited about my messaging again. I was able to see exactly how the work I was doing with my clients aligned with the bold statements. I have enough messaging points from our intensive to create content for at least 3 months.
client A.N. - MOney coach
18 students inside her brand new offer
sales-worthy content ideas for 3 months
leave the call with a personalized 15+ page
bold messaging blueprint you can immediately apply to your content, emails, website, launches, and more.
⚡communicate your value + benefits in a compelling way
⚡overcome the objections that keep people from buying
⚡have positioning angles that reflect your leadership + expertise
⚡craft a compelling pitch that builds urgency + desire
you'll have every selling point + messaging angle you need to...
this will become your treasure chest of strategic sales language you can tap into to confidently promote your offer - again, and again.
I'm LOVING the Blueprint and what came out of our Sales Messaging Revamp! I've already incorporated so many of the powerful bold statements into my new sales page. This Blueprint is my personalized BIBLE! And I know it's working because I'm constantly getting messages from leads telling me how much my message resonates with them!
Thanks so much for helping me get to the heart of how my program helps people multiply their email lists. I feel extremely confident heading into my next sales cycle!
wendy breakstone, AI & BUSINESS EXPERT
the blueprint has a permanent spot on my desk
I just sent the blueprint to be printed and spiral bound. I'm obsessed with my messaging!!!!!!
I am so forking excited to dive deep into my messaging in ALL ways - content, sales page, podcast...all of it. It feels so specific, clear, tangible and I have no doubt it's going to attract my right people in.
Samantha is warm, engaging, patient, and super amazing at taking my jumbly thoughts and turning them into some specific and super clear.
- jen vertanen, life coach
I'm getting my blueprint printed & spiral bound!
What makes sales messaging revamp different?
Right now - maybe you've had your coach take a quick look at your messaging. You've tried using AI to pull out unique messaging, but it pulls you towards a generic middle. Or you're already good at content - but don't have the words for how to talk about and sell a specific offer in your business.
If that's you - then a messaging intensive is your perfect next step. By working through my proven sales messaging framework, we'll go deep. You'll walk away with powerful selling angles that attract attention, communicate your value, build desire, and increase confidence that your offer is the best + only choice for them + their goals.
We'll close the messaging gaps that keep people from saying yes. You'll know that every piece of content you create, every piece of copy you craft, and every launch you plan for this offer - has desire, urgency, and expertise oozing out of it.
All you need to do is come ready with your new ideas, expert opinions and unique takes. We'll work together to weave it into bold messaging that helps you stand out and sell.
a custom 15+ page bold messaging blueprint with unique angles + selling points you can use to market your offer
2-hours of hands-on sales messaging support for your offer
everything included:
You'll feel like your messaging finally communicates your value and positions you as the perfect next step for your dream clients. You'll know how to communicate the unique genius + unmatched value you create for your clients.
You'll have pages of custom-to-you, ready-to-use messaging points you can apply to your copy + content the SAME day as our call. This becomes your timeless marketing resource you can use again and again to powerfully communicate + sell your offer.
one copy audit so you can double check your new messaging is coming through loud and clear
Submit one sales page or up to five pieces of sales content for review within 14 days of our call. I'll send over a video that gives actionable feedback you can take with you going forward. You'll have confidence that you know how to leverage your new messaging for maximum impact.
I’m at a point where I want to raise the price of my offer, but know I need to do a better job communicating how valuable it is in order to sell them at that higher price. Since the intensive...I booked out my business quarter in advance!
It’s so crazy and awesome to see all my ideas and thoughts about my offer, all untangled and sounding so much clearer and neater and, well, more effective at selling! Now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief.
claire paniccia, conquer your content
booked out q1 in advance
I am launching a new offer and wanted to craft strong messaging for it. I feel so much more clear around the positioning of the offer, how to call in aligned clients in a way that 'pushes away' unaligned clients and so much more! I now have clearer ideas around my whole business and who I want to attract. Literally cannot wait to create content with my new messaging angles - already drafting things 1 hour after our call! I've got 35 content ideas and counting...
vix meldrew, Instagram Growth & Monetization
crystal clear positioning and 35+ content ideas
I've been unable to come up with clear messaging around my main offer. I tried a couple group programs to get it right, but I knew I needed 1:1 support. After the intensive, I feel so much clarity and RELIEF!
I was surprised how much were were able to accomplish is just a few hours. I walked away with 14 pages of PURE GOLD!! I feel confident & ready to sell my service at my new price. Having Samantha's 1:1 attention is priceless.
vicky smith, systems expert
raised her prices by 50%
I had this sense my messaging was holding me back from connecting with my most ideal clients.
Working with Sam felt like we went deep sea diving and found a treasure chest of language I can use to call in my dream clients.
Sam is the real f*king deal. She really cares about you and your work, truly listens and gets to the heart of your unique messaging, and wants to see you succeed and thrive."
I NOW have a treasure trove of language
Erin - money mindset coach
your path to messaging that sells
STEP 1: Submit interest with the form below. I'll be in touch within 48 hours with next steps.
STEP 2: Book your call + submit your pre-work. This helps me get to know your offer and goals before our call so we're as productive as possible on our call.
STEP 3: Bring your boldest energy + ideas to the call. We'll spend the full 2 hours on calling in your dream clients, communicating your value, nailing your offer positioning, and crafting compelling selling angles and CTAs.
STEP 4: You'll receive the call recording and your Bold Messaging Blueprint within 3 days of our call. If you take advantage of the copy audit, you'll have two weeks to submit copy for review so you can receive actionable feedback on how you're implementing your messaging.
Meet your sales Messaging Expert
I’m Samantha Hoilett, your launch copywriter & messaging strategist.
Since 2019, I've supported hundreds of clients, written + consulted on sales copy for multiple 6 and 7 figure launches, and helped my clients increase sign ups and sales.
By blending my conversion copy skills with bold messaging strategies, I love helping my clients....
⚡ stand out as THE essential expert in your space
⚡ create bingeable content that grabs attention & sells
⚡powerfully communicate the value and impact your offer creates
⚡confidently charge a premium for your offers
Your Blueprint will become your favorite tool for creating mic-drop moments with your audience that grab their attention, build your authority, and sell your offers.
You’ll walk away with a complete plan of what to say and how to say it so you can connect with your audience, resonate with their needs, and increase your sign ups and sales.
Ready to dive in?
Now - that reworked strategy call has evolved into a full blown messaging framework that has earned dozens of my clients amazing results - everything from booked out services, sparking more sales conversations, and enjoying wildly profitable launches.
Not to mention - I got so much JOY from offering a safe & no-judgment space for them to bounce ideas around and create exciting eureka moments around their messaging.
Although my intensive calls gave clients instant clarity - I couldn’t help but think how much progress we could make if they could continue to check-in and receive ongoing messaging support…and so I created ANGLES!
I'm so looking forward to supporting you on your own messaging journey so you can leverage simple messaging that earns you more sign ups and sales.
joi, brand + marketing manager @ spark joi studio
If you have an offer you want to launch or book out, this is your first stop. I could not have made a better investment in my business.
Samantha sees the hidden angles even when you can't - and gives great ideas for how to make your messaging even better.
I literally LOVE my offer again and feel so much more confident on who it's for + the value (without making people feel like YAWN we've heard this all before).
jenny roth - launch + website copywriter
more sales inquiries + her first paid speaking opp
sell your offer without the *yawn*
I had fallen into the trap of the fluffy generic language that a lot of other people in my industry were using to talk about my services.
Now, I feel so much more confident in painting a picture that calls in dream clients in a way that inspires more urgency and excitement around the topic.
I've definitely been attracting more of the right people. It's led to a lot more conversations, inquiries from DREAM clients, and even an invitation to do my first PAID speaking opportunity!
you're one bold messaging shift away from seeing more client inquries and sales from your offer.
yes - this works for any niche, audience, or offer...
and other frequently asked qs...
A: Ahead of our call, you'll need to submit offer details and client data (this includes market research, testimonials, client feedback, intake form data, etc). This data will be used to inform your messaging. On the call itself, come ready to brainstorm + think deeply about your offer + audience. If that means a messy bun + your coziest sweatpants, do it!
Q: Does this include finished sales copy?
No. This is a messaging intensive where you'll walk away with a blueprint that gives you the sales language, selling points, and messaging angles you need to sell your offer *anywhere* you show up - like Instagram, LinkedIn, your email list, podcast, website, and more! Howeverrrr *spoiler alert* - you'll be invited to have me write your copy for you after the intensive if you wish!
Q: I'm in a different program - will this conflict with what I'm learning?
A: No. Messaging is foundational work - meaning anything you learn here can be readily applied to any marketing strategy. Whether you're learning a new marketing platform, trying a new launch strategy, trying out new content styles - whatever you're working on - knowing how to powerfully communicate your offer will only INCREASE the results from the effort you're putting in.
Q: What if my offer is brand new?
A: Sounds great! Many of my clients come to the intensive wanting to sell a new offer. So long as you feel clear and confident on what your offer will be, who it's for, and that there is proven demand for this offer (you know your people are asking for this!), this intensive will help you craft the foundational messaging you need to sell with confidence and get your new offer in the hands of more dream clients.
Q: Can I just ask AI to do this?
AI is just pulling from generic (insert your area of expertise) stuff on the internet which makes it hard for it to create anything that stands out from the noise. Instead we'll look at your story, your expertise, and your client's REAL words - to create messaging that will cut through the AI noise and speak directly to what they need to hear to feel ready to buy.
Q: I've still got Qs...can I chat with you?
A: Reach out at hello@samanthahoilett.com or send me a DM on instagram at @samanthahoilett.writes to ask me your question so you can apply with confidence.
In my work - I stand for honest sales strategies and people-first marketing. I firmly believe in the power and intrinsic value of diverse voices, perspectives, and experiences.
This business proudly serves clients from a diverse range of backgrounds, including people of different ethnicities, religions, sexual orientations, genders, abilities, and socioeconomic statuses. I stand for Black Lives Matter, LGBTQ+ equality and trans lives, environmental justice, neurodiversity, mental health, immigrants and refugees, and a free Palestine. I also make annual donations to organizations aligned with these causes, as part of how I put these values into practice.
I am committed to creating a welcoming, inclusive space where anyone can feel valued, respected, celebrated, and empowered to boldly be their whole selves. If this resonates, welcome 💜.
values + ethics statement
Get ready to sell like you're the only one in the room. Because with bold messaging, you will be.
Clear and compelling sales messaging can double the amount of inquiries, leads, and sales for your offers. Let's work together to craft the bold messaging and bingeable sales copy you need to hit your revenue goals.
