You have the expertise.
You have the client results.
You have the community.
You're ticking all the marketing boxes, but your results aren't matching up with the effort you're pouring in.
Mastering your messaging is what will allow you to articulate your value in a clear & magnetic way that showcases your offer benefits, elevates your expertise, and earns "sign me UP!!" messages from your ideal clients.
Pre-Work: Messaging 101. First, you'll learn the essential ground rules that have helped my clients DOUBLE their launch results, book out their next quarter, and more!
Week 1: Dream Client Deep Dive This ain’t your basic “client worksheet" where we figure out if they like coffee or tea. We’re going to deep dive into your ideal client & connect with them as BUYERS so you actually see traction & sales from your marketing.
Week 2: Profitable Positioning. You're going to learn how to talk about your offer so that it stands out from the crowd & shoots straight to the top of their "🤩NEED THIS!" list.
Week 3: Build Desire & Demand. You're going to learn how to frame your offer benefits in a way that ignites desire, builds demand, and gets them counting the moments until they can work with you.
Week 4: Navigating Sales Blocks. Learn how to craft messaging that shifts beliefs, answers questions, and addresses concerns in a way that empowers, engages, and sells. This way they're open & ready to receive - as opposed to feeling pressured into something they didn't need.
Week 5: Your Story & Bold Stance. It’s time to embrace your expertise & plant your flag as the expert - you'll learn how to build trust & spark conversations that reach all the different buyer types in your audience.
Week 6: Seal the Deal. Say goodbye to hoping your countdown timer gets people in the door. I’m going to show you how to create powerful (& ethical!) urgency in your messaging that seals the deal and gets lurkers to finally leap into your offer...without the bro-marketing hype or high-pressure tactics.
BONUS: Build Messaging Momentum. Get ready to leverage your messaging so you can be seen as the "Queen" of your niche and build massive momentum for your next launch.
Each week, you’ll take notes & add your messaging ideas to a blueprint.
Your blueprint will become a treasure chest of conversion-driven selling points that will guide everything you create, say, and do to sell your offer.
If you have an offer that you want to launch or book out -
ANGLES is your first stop - hands down!
I could not have made a better investment in my business! The messaging blueprint I've created for my offer is unreal. I literally love this offer again and feel so much more confident & clear on who it's for and the impact it can make.
⭐ Jenny Roth, Funnel & Website Copywriter
Let's uncover your profitable messaging so you can stand out from the crowd,
plant your flag as the expert, and sell more spots in your next launch.
messaging Resources & lifetime access
A FB group for extra support & Feedback
6 weeks of live trainings & Hot seat consulting
Each week I'll teach a live training around your messaging. You'll be able to join, ask questions, and receive hot seat consulting at the end of each call.
This is where we'll hang out between calls! You can engage in the private FB group and ask questions, brainstorm ideas, and receive high-touch feedback on your messaging.
You'll receive helpful resources to help you clarify, organize, and brainstorm your messaging ideas.
You'll also receive lifetime access to the training recordings so you can always refer back to the lessons.
“I felt like we went deep sea diving and found a treasure chest of language that sparkles and lights up the work I do. Now - I'm actually excited and confident to share my offering with folks, and so relieved, encouraged and thrilled that I know it will invite the right people for me!
⭐ Erin K Monahan, Trauma Informed Mindset Coach
“I feel confident & on fire! I’m so excited going into my launch because I feel like my messaging is on point. I know exactly what (and HOW) to say everything to sell confidently & I know this confidence will have a huge impact on the outcome of my launch”.
⭐ Sarah, Funnel Strategist
“Before I was only scraping the surface - now, I have sooooo much more clarity around how to truly articulate the value of my offer.
I feel like I can now do my offer justice so that my ideal audience can see & understand the value & how it will transform their business!”
⭐ Ashleigh, Brand Coach
You've been in a marketing/sales program before.
Without clear & compelling messaging - you can follow all the scripts & strategies...and still not earn the results you deserve.
ANGLES will show you how to powerfully communicate your offer in a way that makes it truly shine so that your marketing & sales activities attract, engage, and convert better than ever before.
You already generate sales.
By going through ANGLES, you’ll find your messaging blind spots and plug the gaps that may be holding you back from signing even more people into your offers.
ANGLES will help you refresh your messaging based on client wins, offer feedback, and more so that you can earn even more conversions in
your next launch.
Your focus is on low-ticket or free offers.
Just because something is "low ticket" or free doesn't mean people will automatically buy. Whether you're selling a $97 eBook or a $500 intensive, you'll still need clear messaging to see the sign ups and sales you desire.
We can work on it together inside ANGLES!
You're "not a writer".
Working on your messaging is more about clarifying ideas and uncovering selling angles rather than actually writing. (Although I can promise you're going to have “omg let me write that down 🤯” moments).
Whether you're a guest on a podcast or navigating a sales call - messaging will help you talk about your offer wherever you are - not just in writing.
You're a fellow copywriter.
Messaging and copy are related, but are not the same skill.
ANGLES can help you learn how to uncover powerful messaging for your copy clients so your copy converts better than ever before.
You'll also be able to leverage your new messaging skills for any programs, courses, or digital products you create.
The program goes from October 3rd to November 11th, 2022. The calls are Tuesdays and/or Thursdays at 10am EST (with replays available). When you buy today, you'll save your spot.
Yes! By going through ANGLES, you’ll find your messaging blind spots and plug the gaps that may be holding you back from signing even more people into your offers. ANGLES will help you refresh your messaging based on client wins, offer feedback, and more so that you can earn even more conversions in your next launch.
My messaging approach is proven for service-based businesses including online courses, online and in-person programs, DFY services, 1:1 coaching and consults, digital products like eBooks, memberships, subscriptions, and more. It's not well-suited for is product-based businesses or e-commerce.
Working on your messaging is all about clarifying & communicating the value and impact of working with you. With step-by-step trainings & specific prompts to guide you, you'll clarify your dream client, elevate your expertise, and uncover your unique profitable positioning so you can stand out & sell. I'll be with you every step of the way!
Once you save your spot, you'll get instant access to the Portal (this is where the call recordings & worksheets will live!). Once we get closer to the start date, you'll also be invited to the FB group where you can ask questions and receive messaging support.
Once we start, you can expect 6-weeks of action packed trainings that clarify your messaging & help you attract, engage, and sign more clients for your offers.
I love a careful decision maker! I'm the same way. Slide into my DMs for a no-pressure chat, or send me an email at hello@samanthahoilett.com and we can book a quick call!
"I FEEL SO MUCH CLEARER NOW! Before, I felt like I was always just going “I made this thing! It’s super helpful, you’ll love it!” But now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief."
⭐ Claire, Content Marketing Strategist
"Before working with Samantha - I had no idea about my messaging and how to organize it - and now I know exactly how to talk about my offer now and call in my ideal client. It was exactly what I had been waiting for my business coach to cover with me...I feel so much more confident."
⭐ Audrey, Life & Purpose Mentor
“I feel so much more secure in my messaging. There's a plan for it and a reason for how it flows and exists. Samantha doesn’t leave you hanging. She gives you the next steps on how to use your messaging to make the maximum impact.”
⭐Hannah, Public Speaking specialist
Join ANGLES today so you can create stand-out messaging that elevates your expertise, uncovers your unique positioning, and helps you confidently sell your offers with focus & ease.