i'm ready to find my angles →

The 6-week messaging program for coaches & consultants ready to take their offer from “so what” to sold out

double your launch results with bold messaging & unique selling angles for your signature offer

ANGLES

Next Round Starts: October 3rd

You know your offer is a gamechanger...so why isn't it selling like one?

You have the expertise.
You have the client results.
You have the community.

You're ticking all the marketing boxes, but your results aren't matching up with the effort you're pouring in.

Right now, promoting your offer feels like...

Struggling to be seen. You're ready to be known for your fresh takes & game changing ideas...but you feel stuck using the same old messaging as everyone else in your space.

Stressful guesswork. 
You're testing to see what sticks...but truthfully, you don't know what people need to hear about yourself & your offer to make them feel excited and ready to buy. 

Breaking a sweat for every sale. You're getting some traction here & there, but it's slow going. You wish it felt easier & smoother to take potential clients from curious to confidently reaching for their credit cards.


If that's you...here's what you need to know.

Mastering your messaging is what will allow you to articulate your value in a clear & magnetic way that showcases your offer benefits, elevates your expertise, and earns "sign me UP!!" messages from your ideal clients.

Imagine heading into your next launch feeling...

Unmistakably Clear…because you know how to talk about your offer in a way that gets right to the heart of what your ideal client wants, needs, and desires.

Wildly Confident…because you finally have a framework that helps you pitch, position, and sell your offer like the expert you are.

Magnetic & Compelling…because you have stand-out messaging that turns heads, builds trust, and takes your offer from invisible to irresistible.
You'll be able to bang out a sales-worthy social media post without second-guessing your every word.

You can hit record on IG stories and have a mic drop moment that inspires and motivates your ideal clients to DM you. 🎤

You’ll be able to confidently talk about your offer for weeks - without boring your audience (or yourself!) to death.

You’ll know how to make your offer sound like the best thing ever - without sounding totally salesy or cheesy.

You’ll know exactly what you need to share about yourself & your offer to get your audience fire-hot and counting the moments until they can work with you.

Because when you're crystal clear on your messaging...

Ready to make it happen? ✨

It's all possible once you find your ANGLES 📐✨

You'll learn how to clarify your message, uncover your untapped selling ANGLEs, and drive more sales for your next launch.


Pre-Work: Messaging 101.
 First, you'll learn the essential ground rules that have helped my clients DOUBLE their launch results, book out their next quarter, and more!

Week 1: Dream Client Deep Dive This ain’t your basic “client worksheet" where we figure out if they like coffee or tea. We’re going to deep dive into your ideal client & connect with them as BUYERS so you actually see traction & sales from your marketing.

Week 2: Profitable Positioning. You're going to learn how to talk about your offer so that it stands out from the crowd & shoots straight to the top of their "🤩NEED THIS!" list.

Week 3: Build Desire & Demand. You're going to learn how to frame your offer benefits in a way that ignites desire, builds demand, and gets them counting the moments until they can work with you.

How we'll take your messaging
 from "meh" to magnetic⚡

Week 4: Navigating Sales Blocks. Learn how to craft messaging that shifts beliefs, answers questions, and addresses concerns in a way that empowers, engages, and sells. This way they're open & ready to receive - as opposed to feeling pressured into something they didn't need.

Week 5: Your Story & Bold Stance. It’s time to embrace your expertise & plant your flag as the expert - you'll learn how to build trust & spark conversations that reach all the different buyer types in your audience. 

Week 6: Seal the Deal. Say goodbye to hoping your countdown timer gets people in the door. I’m going to show you how to create powerful (& ethical!) urgency in your messaging that seals the deal and gets lurkers to finally leap into your offer...without the bro-marketing hype or high-pressure tactics.

BONUS: Build Messaging Momentum.
Get ready to leverage your messaging so you can be seen as the "Queen" of your niche and build massive momentum for your next launch.

Each week, you’ll take notes & add your messaging ideas to a blueprint.

Your blueprint will become a treasure chest of conversion-driven selling points that will guide everything you create, say, and do to sell your offer.

If you have an offer that you want to launch or book out -
ANGLES is your first stop - hands down!

I could not have made a better investment in my business! The messaging blueprint I've created for my offer is unreal. I literally love this offer again and feel so much more confident & clear on who it's for and the impact it can make.

⭐ Jenny Roth, Funnel & Website Copywriter

Create new offers or launch existing offers with confidence. When you know how to craft compelling messaging - you’ll be able to launch in a way that inspires, motivates, and moves people to buy again and again. 

Eliminate launch guesswork for good. You’ll be able to confidently introduce your offer, communicate the benefits, and stand out as the expert to trust. You'll build massive brand & sales momentum and stack results with every launch.

Turn followers into clients - faster. Instead of lurking your content for weeks...your ideal clients will be able to quickly understand who you are & how you help - and have all the info they need to confidently reach out.

Compete with no one. You’ll find your voice in the crowd, stand out from others in your niche, and build a community of raving fans & paying clients who are fired up about you & your offers.

Messaging is a timeless skill that will serve you at every level in your business. Get ready to...


Let's uncover your profitable messaging so you can stand out from the crowd,
plant your flag as the expert, and sell more spots in your next launch. 

messaging Resources & lifetime access

A FB group for extra support & Feedback

6 weeks of live trainings & Hot seat consulting

Here's what's waiting for you inside the program...

Each week I'll teach a live training around your messaging. You'll be able to join, ask questions, and receive hot seat consulting at the end of each call.

This is where we'll hang out between calls! You can engage in the private FB group and ask questions, brainstorm ideas, and receive high-touch feedback on your messaging.

You'll receive helpful resources to help you clarify, organize, and brainstorm your messaging ideas.

You'll also receive lifetime access to the training recordings so you can always refer back to the lessons.

I felt like we went deep sea diving and found a treasure chest of language that sparkles and lights up the work I do. Now - I'm actually excited and confident to share my offering with folks, and so relieved, encouraged and thrilled that I know it will invite the right people for me!

⭐ Erin K Monahan, Trauma Informed Mindset Coach

“I feel confident & on fire! I’m so excited going into my launch because I feel like my messaging is on point. I know exactly what (and HOW) to say everything to sell confidently & I know this confidence will have a huge impact on the outcome of my launch”.

⭐ Sarah, Funnel Strategist

Before I was only scraping the surface - now, I have sooooo much more clarity around how to truly articulate the value of my offer. 

I feel like I can now do my offer justice so that my ideal audience can see & understand the value & how it will transform their business!”

⭐ Ashleigh, Brand Coach

Client Messaging Wins

The Difference Between Sales & Silence...

ANGLES was created because I began to notice a pattern when I would onboard new copywriting clients.

When I asked clients to describe their offer to me...many of them struggled to explain it in a compelling way that really SOLD the value of their offer.

And if I was feeling underwhelmed…I knew their audience must be too 😩.

To help them out - I reworked my strategy calls so we could spend time getting more clear and concise in their value communication.

Over time - I developed a messaging method that has earned dozens of my clients amazing results - everything from booked out services, selling at higher prices, and enjoying wildly profitable launches.

Whether you're new to marketing your offers or feel like you've hit a messaging slump...

Come as you are. 🌻

I've given strategic messaging support for everything from $47 Notion templates all the way to $10k premium coaching offers. 

The wins have been everything 5 and 6-figure launches, not to mention unshakeable confidence to show up & sell.

You'll have everything you need to call in your dream clients, uncover your unique positioning, and earn more engagement and sales for your offers.

I'm so looking forward to supporting you on your messaging journey so you can earn more sales in your next launch.

✅ You have an offer you're excited to sell (could be a coaching program, online course, digital product, membership, mastermind, 1:1 service, etc.)

✅ You are an expert coach, consultant, or service provider who is ready to stand out as the expert & sell more spots in your signature offers

✅You’re ready to stop feeling vague & surface-level and start feeling energized and magnetic when you show up and sell your offer.

✅ You're excited to work on your messaging & have an expert by your side for 6-weeks to help you uncover your selling ANGLES.

Is ANGLES for you? Let's find out...

ANGLES is for you, EVEN if...

You've been in a marketing/sales program before.

Without clear & compelling messaging - you can follow all the scripts & strategies...and still not earn the results you deserve.

ANGLES will show you how to powerfully communicate your offer in a way that makes it truly shine so that your marketing & sales activities attract, engage, and convert better than ever before.

You already generate sales.

By going through ANGLES, you’ll find your messaging blind spots and plug the gaps that may be holding you back from signing even more people into your offers.

ANGLES will help you refresh your messaging based on client wins, offer feedback, and more so that you can earn even more conversions in
your next launch.

Your focus is on low-ticket or free offers.

Just because something is "low ticket" or free doesn't mean people will automatically buy. Whether you're selling a $97 eBook or a $500 intensive, you'll still need clear messaging to see the sign ups and sales you desire.

We can work on it together inside ANGLES!

You're "not a writer".

Working on your messaging is more about clarifying ideas and uncovering selling angles rather than actually writing. (Although I can promise you're going to have “omg let me write that down 🤯” moments).

Whether you're a guest on a podcast or navigating a sales call - messaging will help you talk about your offer wherever you are - not just in writing.

You're a fellow copywriter.

Messaging and copy are related, but are not the same skill.

ANGLES can help you learn how to uncover powerful messaging for your copy clients so your copy converts better than ever before.

You'll also be able to leverage your new messaging skills for any programs, courses, or digital products you create.

If you don’t know your audience, don’t have an offer (or offer idea) you want to create messaging for, and have never served clients or created client results in your business - ANGLES will not be a good fit at this time.

ANGLES is also not a good fit if you sell physical products (like e-commerce etc.). It's best suited for online programs, services and/or digital products.

angles may not be a good fit if...

still here? Awesome 😍

We start October 3rd!
And other FAQs...

Q: What's the program dates/schedule?

The program goes from October 3rd to November 11th, 2022. The calls are Tuesdays and/or Thursdays at 10am EST (with replays available). When you buy today, you'll save your spot.

Q: I’ve sold spots in my offer before, could I still benefit from ANGLES?

Yes! By going through ANGLES, you’ll find your messaging blind spots and plug the gaps that may be holding you back from signing even more people into your offers.  ANGLES will help you refresh your messaging based on client wins, offer feedback, and more so that you can earn even more conversions in your next launch.

Q: Will this work for my type of offer? 

My messaging approach is proven for service-based businesses including online courses, online and in-person programs, DFY services, 1:1 coaching and consults, digital products like eBooks, memberships, subscriptions, and more. It's not well-suited for is product-based businesses or e-commerce.

Q: what does working on my messaging look like?

Working on your messaging is all about clarifying & communicating the value and impact of working with you. With step-by-step trainings & specific prompts to guide you, you'll clarify your dream client, elevate your expertise, and uncover your unique profitable positioning so you can stand out & sell. I'll be with you every step of the way!

Q: What can I expect once inside?

Once you save your spot, you'll get instant access to the Portal (this is where the call recordings & worksheets will live!). Once we get closer to the start date, you'll also be invited to the FB group where you can ask questions and receive messaging support.

Once we start, you can expect 6-weeks of action packed trainings that clarify your messaging & help you attract, engage, and sign more clients for your offers.

Q: I still have questions…

I love a careful decision maker! I'm the same way. Slide into my DMs for a no-pressure chat, or send me an email at hello@samanthahoilett.com and we can book a quick call!

"I FEEL SO MUCH CLEARER NOW! Before, I felt like I was always just going “I made this thing! It’s super helpful, you’ll love it!” But now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief."

⭐ Claire, Content Marketing Strategist

"Before working with Samantha - had no idea about my messaging and how to organize it - and now I know exactly how to talk about my offer now and call in my ideal client. It was exactly what I had been waiting for my business coach to cover with me...I feel so much more confident."

⭐ Audrey, Life & Purpose Mentor

I feel so much more secure in my messaging. There's a plan for it and a reason for how it flows and exists. Samantha doesn’t leave you hanging. She gives you the next steps on how to use your messaging to make the maximum impact.” 

⭐Hannah, Public Speaking specialist

If I shared all my client wins- we’d be here all day.  
It’s time for you to create these wins for yourself.

Even more messaging wins…

Your messaging should match the magic you create in your business.✨

Are you tired of having people love what you do, but never making the leap to work with you?

It's time to stop questioning yourself and your prices and finally feel confident that you're communicating the value you bring to the table.

Having clear offer messaging will help you powerfully express yourself in your marketing so that people begin to see the unique value of working with you.

You'll be able to leverage conversion ANGLES that grab attention, clarify your positioning, and inspire your community to become paying clients.

Don't close out another promo period wondering what you could have said or done differently to get people to jump in and take action.

Your business will only go as far as your messaging will take you.

It's high time that your messaging planted your flag as the expert & made you the no-brainer option in your space - and this 6-week sprint will make it happen. 🔥

I can't wait to welcome you inside!

Find my powerful selling angles →

Join ANGLES today so you can create stand-out messaging that elevates your expertise, uncovers your unique positioning, and helps you confidently sell your offers with focus & ease.

I'm ready to find my angles  →

It's time to take your offer from "so what?" to SOLD OUT.

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