i'm ready to find my angles →


ready to 2X YOUR SIGN UPS AND SALES WITH BOLD MESSAGING & UNIQUE POSITIONING that instantly resonates with your audience?

You know your offer is a gamechanger...
so why isn't it selling like one?

You're a trusted expert...
You've got a warm audience to sell to...
When people DO sign up, they get great results...

But getting people to buy still feels hard. You can sense that what you're saying to sell your offer isn't clicking with people....and it's costing you sales.

if you had to braindump what's going on...
you might say that

⚡You're creating bottomless content but not seeing the sales to match...you don't know what people need to hear to feel ready to buy

🤔 You've got a warm & engaged community...but sales are still slow. You wish you how to get them off the fence & into your offers

💎 You feel like a hidden gem...you're tired of blending in the background and want to stand out as the irreplaceable expert

😴 You're worried you're putting your audience to sleep....you run out of ideas on what to say to keep them engaged & sell your offers

😵‍💫 You want to sell your offer without selling your soul - you want to learn how to build desire & get clients to take action without the high-pressure tactics 

how would it feel to....

⚡Eliminate content overwhelm - you always know what to say to move the needle and have people reaching out to say YES 🙌

⚡2X your launch results because you know what to say to build desire & (ethical!) urgency to sell your offer 

⚡Become a thought leader & trouble maker - People fall in love with your unique take on things & come ready to pay for your brain 

⚡See new inquiries week after week - people are quick to understand your message & buy from you

⚡Reach more people, serve more clients & make the impact you truly desire with your business

if that sounds like you - you're in the right place.

when you find your messaging ANGLES - you'll be able to
grab the attention of dream clients & sell your offers with focus and ease.

1:1 Messaging call & live community

messaging office hours 

instant access to portal of Messaging lessons

We'll get you communicating YOUR OFFERS more effectively - right away.

 You will have instant access to a portal of self-paced content that will help you clarify your offer messaging right away. This no-fluff portal will have you crafting bold messaging & magnetic content as soon as your first day inside the program.  

There are office hours 2x a month that are dedicated to answering your questions,  brainstorming bold messaging, and giving live feedback on your copy, and content.

Bring your thinking cap or watch others get supported! 

As soon as you enroll, we'll schedule a 1:1 messaging call to start your time in the program with a boost of instant clarity.

From there you can tap into daily support and from me & inside the ANGLES community!


ANGLES is the only program that blends magnetic messaging with conversion-copy strategies to sell more spots in your signature offers.

This no-fluff program doesn't waste time with endless  "ideal client worksheets" or crafting the perfect "brand story" that sits on a shelf & doesn't help you sell.

By using my proven messaging frameworks - you will sharpen how you attract dream clients, build desire & demand, create ethical urgency, and SELL starting from Day 1 inside the program.

Your business will only go as far as your messaging will take you.

Let's work together to unlock the sales messaging and unique positioning you need to make buying from you an easy "yes!!" from your dream clients.

come through loud &  clear in your marketing

"If you have an offer that you want to launch or book out - ANGLES is your first stop - hands down!

I could not have made a better investment in my business! The messaging blueprint I've created for my offer is unreal. I literally love this offer again and feel so much more confident & clear on who it's for and the impact it can make."

⭐ Jenny roth - email & sales page & website copywriter

I felt like we went deep sea diving and found a treasure chest of language that sparkles and lights up the work I do. Now - I'm actually excited and confident to share my offering with folks, and so relieved, encouraged and thrilled that I know it will invite the right people for me!

Sam is the real f*king deal. She really cares about you and your work, truly listens and gets to the heart of your unique messaging, and wants to see you succeed and thrive."

⭐ Erin K Monahan, Trauma Informed Mindset Coach

“Working with Sam was amazing! I would have never been able to create messaging for my upcoming launch that’s as powerful as what came from this. I feel confident & on fire!

I’m so excited going into my launch because I feel like my messaging is on point. I know exactly what (and HOW) to say everything to sell confidently & I know this confidence will have a huge impact on the outcome of my launch”.

⭐ Sarah, Funnel Strategist

Before I was only scraping the surface - now, Sam’s messaging method has given me sooooo much more clarity around how to truly articulate the value of my offer. 

I feel like I can now do my offer justice so that my ideal audience can see & understand the value & how it will transform their business!”

⭐ Ashleigh, Brand Coach

let's hear it from my messaging clients...

your value

clarify your
messaging & unlock your positioning 

the process:
how angles helps you stand out & sell

You'll get clarity on how to cut the fluff, be more clear, and grab the attention of dream clients in your audience. You'll also create bold mic-drop positioning statements that help you stand out & sell.

Once your message is clear, you'll work to unpack all the value you bring to table. You'll learn how to explain your process, communicate your value, showcase your benefits, and sell your offer with a laser-focused message.

Now, it's time to get your messaging out there. You'll have all the resources you need to turn your angles into attention-grabbing content & sales worthy copy to market and sell your offers. 

apply your angles &
build messaging momentum

Mastering your sales messaging is a skill that serves you at EVERY level in your business - making ANGLES a timeless investment in your ability to connect, build trust, and sell to your community.

meet your messaging expert:
samantha hoilett

Hey there!  I'm Samantha - your resident expert in all things messaging, copy, and launching. Since 2019, I've helped hundreds of clients stand out from the crowd, find their ANGLE & sell more spots in their signature offers.

no pushy tactics, bro-marketing strategies & high pressure sales required.

By using my no-fluff messaging frameworks, my clients have done everything from selling with more confidence to having their first 5-figure launches, raising their prices by 40%+, booking out their services in advance, and so much more.

I love helping my clients reach more people & touch more lives with the purpose-driven work they do...and I can't wait to help you do the same.

So excited to welcome you inside!

  • You have a new offer  and you want to make sure you've got the magnetic messaging you need to build a fire hot audience & launch with a bang 💥

  • You have a signature offer that's you're ready to go all in on. You're ready to earn more sales, raise your prices, elevate your positioning, reach a new level of client, and have your best launch yet (whether that's $10k or $100k!)

  • You're ready to scale - You already sell your offer successfully and now you're ready to run FB ads, build a funnel, etc. You want to check for messaging blind spots to ensure that your message can take people from cold to sold.

ANGLES is not for you if...

  • You don't have a proven offer (you don't know if people want this yet)
  • You're looking for overnight success or silver bullets
  • You've never served clients or created client results before. 
  • You struggle to show up for your business & your investments
  • You're not willing to take responsibility for your results in the program

still here? Awesome.

You're ready to find your ANGLES if...


join today & get started on...




Overall, I highly recommend ANGLES so if you're considering it, this is your sign! This is honestly better than 99% of the marketing support you'll get on the internet without someone doing it for you. It has led to a lot more conversations, inquiries from DREAM clients, and even my invitation to do my first paid speaking opportunity!

⭐ joi , Brand & Marketing Manager

"I FEEL SO MUCH CLEARER NOW! Before, I felt like I was always just going “I made this thing! It’s super helpful, you’ll love it!” But now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief."

⭐ Claire, Content Marketing Strategist

I'm so glad that I signed up for ANGLES. I knew for awhile that I've wanted to work with you, and having your feedback and help on my messaging and copy has been AMAZING. I can't tell you how long I've been stuck on some of this and how much further I've gotten just in the last week. Thank you to infinity!

⭐ klarrisa frank, multicultural leadership coach

"Before working with Samantha - had no idea about my messaging and how to organize it - and now I know exactly how to talk about my offer now and call in my ideal client. It was exactly what I had been waiting for my business coach to cover with me...I feel so much more confident."

⭐ Audrey, Life & Purpose Mentor

I feel so much more secure in my messaging. There's a plan for it and a reason for how it flows and exists. Samantha doesn’t leave you hanging. She gives you the next steps on how to use your messaging to make the maximum impact. Even a year later - I'm still using these frameworks!” 

Public Speaking specialist

If I shared all my client wins - we’d be here all day.  
It’s time for you to create these wins for yourself.

Even more messaging wins…

HERE's what's WAITING FOR YOU on the inside:

QUICK-HIT Messaging Trainings & exclusive frameworks that sharpen the way you communicate & sell 

a 1:1 messaging clarity call to kick off your time in the program 

2x/month office hours for
hot seat questions &
copy reviews 

a community slack channel for daily check ins, questions & messaging ideas

3 months access to support and 12-months access to the portal - so you can tap back in when needed

👋 Wave buh-bye to cookie cutter girl boss templates from 2019. We're about to unlock your bold, unapologetic messaging, attract perfect-fit clients, and build a movement around your offers.

Brace your inbox for client inquiries, speaking opportunities, guest expert invites, and more. It's all coming your way when you find your ANGLES.

unlock my angles  →


Have Questions? Let’s Get Them Answered ⚡

Q: Does ANGLES have a start date?

Nope! Join today and get 3-months access no matter when you decide to join. Inside, you’ll find self-paced course content, as well as a live community & ongoing calls where you can get hands-on messaging support and feedback at any time. 

Q: I’ve sold spots in my offer before, could I still benefit from ANGLES?

Yes! By going through ANGLES, you’ll find your messaging blind spots and plug the gaps that are holding you back from signing even more people into your programs.  ANGLES can help you refresh your messaging based on client wins, offer feedback, and more so that you can earn even more conversions in your next launch.

Q: what if I don't launch?

That's totally fine! You'll still follow the process in the program to clarify your messaging, communicate your value, and build the messaging momentum you need to you on book out your packages, services, or other offers.

Q: Does ANGLES include 1:1 access to Samantha?

Other than the 1:1 messaging call, no. But we'll be able to brainstorm together in the Slack community, ask Qs on the Q&A call, and get hands-on feedback on your copy and content-  so I can promise you'll always feel supported! There's also ANGLES VIP - ask me about it once you're inside!

 Q: I’m already in a coaching/marketing program. Would I still benefit from this?

Many marketing programs blow right past your messaging & straight to creating content to sell your offer. In fact - several of my messaging clients have come to me after going through marketing or coaching programs because they're still not clear on how to communicate the unique value of their program, course, or service.

helps you craft persuasive & bold messaging so that your copy & content actually creates results. 

Q: I still have questions…

I love a careful decision maker! I'm the same way. Slide into my DMs for a no-pressure chat, or send me an email at hello@samanthahoilett.com and we can book a quick call!

It's time for your messaging to match the magic you create in your business. ✨

Because right now, you're tired of having people love what you do, but never making the leap to work with you.

You're ready to stop questioning yourself and your prices and finally feel confident that you're communicating the the value you bring to the table.

Having clear messaging will help you powerfully express yourself in your marketing so that people are quick to see that your offer was MADE for them.

You'll be able to leverage messaging ANGLES that grab attention, clarify your positioning, and inspire your community to become paying clients.

Don't close out another promo period wondering what you could have said or done differently to get people to jump in and take action. 

It's time to create marketing that brings you dream clients, positions you as the expert, and helps you stand out and sell. 🔥I can't wait to welcome you inside!

Find my powerful selling angles →

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