i'm ready to find my angles →

double your launch results with a profitable messaging strategy that:

communicates your value
builds desire & demand
generates sales with focus & ease


You know your offer is a gamechanger.

You have the expertise.
You have the client results.
You have the community.

You're ticking all the marketing boxes, but your results aren't matching up with the effort you're pouring in.

Right now, promoting your offer feels like...

  • Your marketing isn't doing you or your unique offer justice.
  • You don't know how to position your offer as something people need.
  • You keep attracting lackluster clients that aren't a good fit.
  • You're blending in with the same stale language in your space.
  • You've said all there is to say, and people still don't see the value.

And you're *thisss close* to slashing your price in half, repackaging your offer, or setting it aside & starting over with something new.

But what if the problem wasn't your offer...but the way you *talked* about your offer?

Once you have a profitable messaging strategy, you'll be able to articulate your value in a clear & compelling way that showcases your offer benefits, elevates your expertise, and earns more sign ups and sales.


Imagine heading into your next launch...

YouR messaging is clear, consistent, and compelling aND attracts ideal clients at premium prices


you could talk about your offer in a dynamic & engaging way that moves people from curious to paying client


you could talk about your offer in a dynamic & engaging way that moves people from curious to paying client

It's all possible once you find your ANGLES 📐✨

You'll learn how to clarify your message, uncover your untapped selling ANGLEs, and drive more sales for your next launch.

You’ll work through my messaging blueprint which covers the 12 essential sales messaging blocks you need to clearly communicate the value of your offer.

⭐ My blueprint has helped my clients go from not knowing how to talk about their offers to crafting their own copy and securing 4 and 5-figure sales.  It's practical and it works.

In the short-term, you’ll be able to leverage clear messaging that elevates your expertise, highlights your positioning, and engages your audience with clear and potent messaging that sells. 

And in the long run, you’ll have a messaging method that you can lean on every time you need to show up and sell your offer (like pitching your offer on podcasts, planning launch content, DIY your sales copy, and more). 

How we'll take your messaging from meh to magnetic

  • You have a signature offer and you're ready to create a messaging strategy that helps you earn more sales, raise your prices, refine your positioning, reach a new caliber of client, or have your first 5-figure launch.

  • You recently pivoted or created a new offer and you want to make sure your messaging is clear, compelling, and captures the value so you can take potential clients from cold to sold.

  • You already launch & sell offers successfully - and now you're ready to refine your message & plug any gaps so you can earn even more sales in your next launch.  

ANGLES is not for you if...

  • You don't have an offer that you want to promote, market, and sell.
  • You've never served clients or created results before.
  • You're expecting a silver bullet or overnight success.
  • You don’t have time over the next 6-months to learn & implement the strategies inside ANGLES.

still here? Awesome.

You're ready to find your ANGLES if...

Let's uncover your profitable messaging so you can stand out from the crowd,
plant your flag as the expert, and build your brand with stand-out messaging that sells. 

Live Community & Events:

High touch messaging, copy, and launch support

Instant Access to Messaging Modules:

Here's what's waiting for you inside the program...

 You will have instant access to a portal of self-paced content that will help you clarify your offer messaging right away. You’ll learn timeless messaging strategies that will give you a boost of clarity in the short-term and generate sales in the long-term. 

You’ll be able to submit your messaging blueprint, as well as any copy you create based on the blueprint for review. There are also 2x/month Q&A calls so you can receive live support and ask questions as you go!

You’ll be invited to program sessions like workshops, coworking sessions, trainings, and other bonus events that supplement the program material. 

I felt like we went deep sea diving and found a treasure chest of language that sparkles and lights up the work I do. Now - I'm actually excited and confident to share my offering with folks, and so relieved, encouraged and thrilled that I know it will invite the right people for me!

Sam is the real f*king deal. She really cares about you and your work, truly listens and gets to the heart of your unique messaging, and wants to see you succeed and thrive."

⭐ Erin K Monahan, Trauma Informed Mindset Coach

“Working with Sam was amazing! I would have never been able to create messaging for my upcoming launch that’s as powerful as what came from this. I feel confident & on fire! I’m so excited going into my launch because I feel like my messaging is on point. I know exactly what (and HOW) to say everything to sell confidently & I know this confidence will have a huge impact on the outcome of my launch”.

⭐ Sarah, Funnel Strategist

Before I was only scraping the surface - now, Sam’s messaging method has given me sooooo much more clarity around how to truly articulate the value of my offer. I feel like I can now do my offer justice so that my ideal audience can see & understand the value & how it will transform their business!”

⭐ Ashleigh, Brand Coach

Let’s hear it from my messaging clients…

From consultants to coaches... this method works.

ANGLES was created because I began to notice a pattern when I would onboard new copywriting clients.

When I asked clients to describe their offer to me...so many of them struggled to explain it in a clear & concise way.

And if I was feeling confused…I knew their audience must be too 😩.

To help them out - I reworked my strategy calls so we could spend time getting more clear and concise in their value communication.

Over time - I developed a messaging framework that has earned dozens of my clients amazing results - everything from booked out services, selling at higher prices, and enjoying wildly profitable launches.

Whether you've run the same offer for years or starting something new...

Come as you are. 🌻

I've given strategic messaging support for everything from $47 Notion templates all the way to $10k premium coaching offers. 

The wins have been everything from more confidence to show up and sell, all the way to 5 and 6-figure launches.

You'll have everything you need to call in your dream clients, uncover your unique positioning, and earn more engagement and sales for your offers.

I'm so looking forward to supporting you on your messaging journey so you can earn more sales in your next launch.

Join ANGLES today and get immediate access to:

14+ Messaging Strategy Trainings that uncover your powerful selling angles and help you engage, connect, and sell 

A FB Group so you can ask questions, brainstorm, and always have a place to receive support.

2x/Month Q&A calls where you can ask questions and get clarity on your specific business

Messaging Blueprint & Copy Feedback so you always have a pro-copywriter in your back pocket 

3+ Copy Toolkits so you can leverage your new messaging right away

6-months Access - so you can implement at your pace and apply your new messaging skills to every offer in your business.

Get ready to combine your unique voice with magnetic messaging so you can go from "just another" to "the one and only".

It's time to quit the guesswork and leverage a profitable messaging strategy that helps you stand out and sell.

I'm ready to find my angles  →

Say goodbye to blending in with cookie-cutter messaging.

Have Questions? Let’s Get Them Answered ⚡

Q: Does this program have a start date?

Nope! Join today and get 6-months access no matter when you decide to join. Inside, you’ll find self-paced course content, as well as a live community where you can access on-going messaging support and feedback at any time. 

Q: I’ve sold spots in my offer before, could I still benefit from ANGLES?

Yes! By going through ANGLES, you’ll find your messaging blind spots and plug the gaps that are holding you back from signing even more people into your programs.  ANGLES can help you refresh your messaging based on client wins, offer feedback, and more so that you can earn even more conversions in your next launch.

Q: Will this work for my type of offer? 

My messaging method works beautifully for online courses, online and in-person programs, DFY services, 1:1 coaching and consults, digital products like eBooks, memberships, subscriptions, and more. It's not well-suited for is product-based businesses or e-commerce.

Q: Will you write my messaging for me?

Nope! It's up to you to watch the modules, brainstorm your messaging, draft ideas, and then come to me for feedback. You'll be able to receive high-touch feedback on your messaging & copy on the calls  - so I can promise you'll always feel supported!

 Q: I’m already in a coaching/marketing program. Would I still benefit from this?

Many marketing programs blow right past your messaging & straight to creating content to sell your offer. In fact - several of my messaging clients have come to me after going through marketing or coaching programs because they're still not clear on how to communicate the unique value of their program, course, or service.

helps you get clear on your foundational messaging so that your copy & content actually creates results. 

Q: I still have questions…

I love a careful decision maker! I'm the same way. Slide into my DMs for a no-pressure chat, or send me an email at hello@samanthahoilett.com and we can book a quick call!

"I FEEL SO MUCH CLEARER NOW! Before, I felt like I was always just going “I made this thing! It’s super helpful, you’ll love it!” But now I know what to say, and when, and how, in order to really communicate the value of what I do to the people who need it most, and it’s such a relief."

⭐ Claire, Content Marketing Strategist

"Before working with Samantha - had no idea about my messaging and how to organize it - and now I know exactly how to talk about my offer now and call in my ideal client. It was exactly what I had been waiting for my business coach to cover with me...I feel so much more confident."

⭐ Audrey, Life & Purpose Mentor

I feel so much more secure in my messaging. There's a plan for it and a reason for how it flows and exists. Samantha doesn’t leave you hanging. She gives you the next steps on how to use your messaging to make the maximum impact.” 

⭐Hannah, Public Speaking specialist

If I shared all my client stories - we’d be here all day.  
It’s time for you to create these wins for yourself.

Even more messaging wins…

It's time for your messaging to match the magic you create in your business. ✨

Because right now, you're tired of having people love what you do, but never making the leap to work with you.

You're ready to stop questioning yourself and your prices and finally feel confident that you're communicating the the value you bring to the table.

Having clear offer messaging will help you powerfully express yourself in your marketing so that people begin to see the unique value of working with you.

You'll be able to leverage conversion ANGLES that grab attention, clarify your positioning, and inspire your community to become paying clients.

Don't close out another promo period wondering what you could have said or done differently to get people to jump in and take action. 

It's high time that your messaging matched the magic you create inside your offers - so let's make it happen. 🔥

I can't wait to welcome you inside!

Find my powerful selling angles →

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